The differences between generations are many.....and quite often dramatic in
nature.  But the one thing that the younger and older generations of today
share in common is that broadband is a very important platform for news.
 
The latest Pew Internet and American Life study measured both young and old
broadband users and the media they used to obtain their news.  As you can
see from the following results, Internet news was almost equal in percentage
of use on a typical day between the two generations. But, there were
dramatic differences in the use of other media.
 
Broadband Users: "Getting News on the Typical Day"

	Under Age 36	Over Age 50
Local TV	51%	61%
Internet	46	43
Radio	41	57
National TV	40	62
Local Paper	28	52
National Paper	17	23

As you would expect, there were also differences in news media preference
between those consumers with broadband and those with dial-up.  Broadband
users relied much more on the Internet for news on a daily basis.
 
Adults 36-50: "Getting News on the Typical Day"

	Broadband	Dial-up
Local TV	60%	72%
Radio	53	57
National TV	49	52
Local Paper	41	40
Internet	40	30
National Paper	12	10

 
Read the full report at:
http://www.pewinternet.org/PPF/r/178/report_display.asp

Sandhi Kozsuch
WorldNow
212-931-1260
skozsuch@worldnow.com