Internet MarketingAt 10x Marketing our tagline says it all: More Visitors, More Buyers, More Revenue. Our services achieve three things for your company:
- Bring more visitors to your website
- Convert those visitors into more customers
- Generate more revenue for your business
10x Marketing is an Internet marketing firm that specializes in search engine and other forms of online marketing. By following the process we've perfected and the tools we've developed, 10x Marketing has helped companies of all sizes and in all industries benefit from the Internet.
What is Internet Marketing?
Internet marketing is just that: marketing on the Internet. The form of Internet marketing that Internet users are undoubtedly most familiar with is display ads or banners. These are the advertisements you see plastered all over many websites, selling things from college degrees to cruises in the Caribbean. A similar technique is rich media, which consists of the more elaborate ads that contain video or audio files or other special effects which are used to create an interactive feel.
Fortunately, Internet marketing involves more than just those annoying ads. It also includes e-mail (such as sending regular newsletters and promotion announcements to subscribers), classified ads, pay-per-click programs, affiliate programs, and the method that outshines the rest: search engine marketing (SEM). Search engine marketing involves developing the design and content of a website so that it becomes more visible in search engine results.
Why Do Internet Marketing?
With the enormous growth the Internet has seen since its birth in the late 1980s, the Internet has become a major part of our lives. More than 800 million people all over the world are using the Internet to listen to music, shop for clothes, get directions, and much more. But the Internet is being used for more than just personal reasons: it has also become a significant work tool. People use the Internet to get information, conduct business, and make business decisions. More C-level executives (CEO, COO, etc.) use search engines than do anything else online (see chart below) and the trend is similar at all levels.
In the words of Jim Spanfeller, CEO of Forbes.com: “Business decision makers don't look to TV and newspapers anymore as their top sources of information; they go online.” Understandably, then, Internet marketing has become the most effective way to promote almost any business. In fact, any business that sells products or services to consumers should be on the Internet because that's where their customers are. When done well, Internet marketing outperforms any other form of advertising in both cost and quality.
Here are several other advantages that Internet marketing has over other forms of marketing and advertising.
- It is considerably cheaper and brings a substantially higher return on investment.
- Your potential audience is growing by over 100 million people per year.
- It allows you to market your offerings to the entire world at no extra cost.
- It provides you with an immediate sales opportunity as potential customers come directly to your site.
- Potential customers have access to an entire website full of information as opposed to a 30-second commercial or a half page ad.
- It is a long-term investment that exposes your company to potential customers for years to come, instead of the relatively short terms involved with commercials and ads.
- Every visitor that comes to your site is a warm lead actively looking for your offerings.
- Your website is available 24 hours a day, 7 days a week. It never closes.
Why Do Search Engine Marketing?
While many Internet marketing techniques resemble techniques found offline—for example, banner ads are similar to magazine or newspaper ads—search engine marketing is in a league entirely of its own. What makes it so great is that searchers are actively searching for a product or service that you offer, so the only thing you need to convince them is why they should buy your product rather than that of a competitor.
Not only has search marketing generated the most Internet revenue, but it also provides the lowest cost per lead of any direct marketing technique available today (see diagrams below).
The Dieringer Research Group reported that online product research conducted by consumers in the past year was responsible for driving $180.7 billion in offline spending compared to $106.5 billion in direct online consumer spending. With over 40% of all online sales originating from search engines, an effective search engine marketing plan is probably the best advertising idea your company is likely to encounter this year. Search engines provide your company with a long-term marketing technique that will increase traffic to your site on a regular basis. No other advertising strategy can boast the same long-term, consistent success.Why 10x Marketing?
Unlike many Internet marketing companies that have started up in the last year or two, 10x Marketing was established in the early stages of Internet marketing and so has had time to develop its successful process and tools. Read more about us and what makes us different from other marketing and Internet marketing firms. Or contact us to get more information on how Internet marketing can benefit your business.
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