BidHero: Bid Management based on Advanced Web Analytics

BidHero is a bid management solution that integrates with ClickTracks Pro to optimize PPC campaigns based on visitor conversion, advertising ROI and other advanced web analytics data.

Create. Track. Tweak. Repeat.

Bid management. It isn't rocket science, but it is time-consuming and aggravating. First you develop the creative. Then you tweak it. Then you set the bid price. Then you tweak it. Then you track the creative. Then you tweak it.

And that's what you have to do for EACH keyword! Now, imagine doing that for 100 or 10,000 keywords. Are you seeing stars yet? BidHero to the rescue!

BidHero has the functionality standard in today's bid management solutions, things like automated bid adjustments and daily spending caps, but it doesn't stop there. Why use BidHero? Here's a short list of BidHero's unique functionality:

Integrated Bid Management and Web Analytics

Get ahead of your competitors. BidHero/ClickTracks integration means Intelligent Bid Management. Make campaign decisions based on real marketing metrics. Update ad position based on metrics such as average time on site and landing page stickiness as well as traditional ROI such as conversions, sales, revenue, costs, and more!

One Interface Makes it Easy

Bid management doesn't need to be complex. Manage 10, or 10,000 ads across multiple engines through one simple interface. Add or edit keywords with ease. BidHero keeps everything clean, maintaining ads in a neat hierarchical system.

Edit PPC Ad Creative from Within BidHero

Only BidHero allows you to edit and update your PPC ad copy from one place, simultaneously pushing changes to all PPC engines. Ad group templates can be used to dynamically insert keywords in individual ad text for maximum performance and click-through rates.

Official Google And YSM (Overture) API Integration

Use an approved bid manager. BidHero is a “Yahoo! Search Marketing Approved” service and uses official YSM and Google AdWords APIs for all keyword management.

Import & Manage Existing Campaigns

No need to start from scratch. With one click, you can import existing campaigns from PPC engines -- even campaigns that have been managed by other bid management systems. Set your own ad URL tracking parameters, or let BidHero manage all ad URL tracking parameters for you.

Control Runaway Bids

Keep costs under control. BidHero’s Watchdog allows you to set realistic, daily caps and rate limits to prevent runaway bid acceleration

Spend Less to Sustain

Keep your position. Why pay more than you need to sustain a consistent position? BidHero makes sure that you pay no more than necessary to maintain your preferred place.

Automatic Tag and Parameter Generation

Are you really ready to place tracking URL tags on every ad in your PPC campaigns? BidHero automates this process! Save hours of tedious work as BidHero automatically generates and manages ad tracking parameters (or ad tags), ensuring you get the data you need for meaningful analysis.