Google AdWords page relevancyby Tim Barnett, 26-Nov-2005
A couple of months ago Google announced a new factor into determining the bid price of your keywords - a page relevancy factor. Therefore if the keywords you are bidding on are not relevant to your page content, you are more likely to have to pay more.
What this means for advertisers, is that more analysis is required into your keyword selection and target page selection or design to generate a better return on your investment.
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