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Search engine marketing: search engine optimisation, pay per click - TBI
Search engine marketing: search engine optimisation, pay per click - TBI
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CarNet

Introduction

CarNet provides an online catalogue for you to buy fixed price used cars and new cars from their dealer network. They also offer car finance and insurance.

http://www.carnet.com.au

The Challenge

Increase traffic to the site and improve rankings across the major search engines with the highly competitive used car related keywords.

Outcome

Two months after implementation the following results were recorded:

  • Website traffic increased by 19%
  • Search engine referrals increased by 75%
  • Top five rankings on a number of keywords
KEYWORD(S) PRE RANK POST RANK *
used car sales DNR 2
car finance DNR 2
used cars 39 17
used car reviews DNR 10


* Rankings recorded 20/7/04 on Google Australia
DNR - Did not rank in top 100 results


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