Advanced Match Type
Every day, millions of people search on the Yahoo! network, but they don't always find the products and services they are looking for. Why? Because advertisers simply can't anticipate every possible search request that is relevant to their business and create and manage customized listings. Enter the Advanced match type. Yahoo! search technology helps you capture these previously missed opportunities by displaying your listings for a broader range of searches relevant to the products and services your business provides.
Use the Advanced match type to:
Generate more leads
The Advanced match type will display your listings for searches that closely relate to the keywords, titles and descriptions, and/or web content associated with your Yahoo! account and help deliver more targeted customer leads to your business.
Save time
Because the Advanced match type targets additional customers based on the content of your existing listings and/or web content, you save the time and effort involved in creating and managing additional new listings.
Block potentially irrelevant searches
To keep your results highly relevant and focus your budget on the likeliest customers, use the Excluded Words feature to block certain searches that you believe will not apply to your products or services. You may specify up to 45 Excluded Words to apply to your entire account, as well as up to an additional 45 Excluded Words for each keyword.
And because you have the ability to track and refine your results specifically for this match type, you'll have the information necessary to keep your ROI on track.
For more information, visit the FAQs. Or log into your account to activate the Advanced match type and start increasing your traffic.