Advertiser Workshops:
Success begins with the fundamentals.
If you're new to search advertising, or an experienced advertiser who'd like to brush up on the basics and then take your campaign to the next level, Yahoo! Advertiser Workshops are a great way to learn how to maximize your sales leads and profits.
Advertiser Workshops are conducted monthly in cities throughout the U.S. These informative sessions cover a range of essential topics, including:
Session A (Morning):
- Keyword Generation - Strategies for identifying keywords that sell, which keywords to use, what to stay away from and how many you really need for your business
- Titles & Descriptions - Tips for creating search listings that get results. Writing for Yahoo! versus writing for other search engines, effective copywriting guidelines, targeting your listings to your audience
- Guideline Guidance - What are the editors looking for? Understanding the editorial process to get your listings online faster
- Campaign Management - How to analyze your click traffic?. How much time should you spend managing your campaign? Tools to make campaign management easier. Getting the most out in your account. Where to go for answers.
- Tracking Your Results - How to tell if it's working, and what to do if it's not. What to test, what to track and how to get results that work for your bottom line.
- Bidding - Basic bidding strategies that get results
- Q & A - Your questions answered
Session B (Afternoon):
- Advanced Tracking - More sophisticated tools that help you analyze and use your campaign data to get results. What should you track and why?
- Advanced Bidding Tactics - How to bid like a pro, lower your price per click, annihilate the competition and STILL get sales
- Landing Pages That Work - Sending customers to the home page is like dropping them off at the curb, but where should you send them? Which pages are more effective and deliver higher conversions?
- Successful Advertiser Case Studies - What do the big guys do differently and how can you adapt their strategies to get the most from your campaign?
- Other Yahoo! Products - Now that you've mastered Pay Per Click - What's next? More in depth information on Content Match, Local Sponsored Search, Search Submit, Marketing Tools and International Opportunities. Which products are right for your business?
- Q & A
| July 25 | Boston |
| July 27 | San Jose |
| August 15 | Detroit |
| August 22 | Seattle |
| August 22 | Denver |
| Sept 7 | New York |
| Sept 7 | Austin |
| Sept 20 | Orlando |
| October 4 | Alexandria |
| October 19 | San Diego |
| December 13 | Costa Mesa |
| December 14 | Dallas |
What advertisers have to say about the Workshops:
"As soon as I started using the tips I learned at the workshop, traffic to my Web site jumped and my sales went up too. The workshop was well worth my time." Sandi Webb,
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"Very good content, especially the section on generating keywords. It opened my eyes to a wide range of relevant keywords I'd never thought of, and helped me recognize how keyword targeting can be used to attract a very specific audience." Mona Piontkowshi
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For information on how to enroll, click on the above link or email workshops-ysm@yahoo-inc.com with your name, account number, number of participants and the month/location of the event you wish to attend.
The cost of each session is $199 per person. If you choose to attend both sessions the rate for the whole day is reduced by $50 to $348. Dates and locations are subject to change. Early enrollment (at least two weeks prior to the event) entitles you to a credit for future clicks.
SEO's, Agencies or Yahoo! Resellers are NOT eligible for this event.