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ClickTracks Web Analytics 6.1 Software Exposes Click Fraud

Refunds Already Awarded 

Santa Cruz, California – April 25, 2006 – ClickTracks Analytics Inc. (www.clicktracks.com), maker of the award-winning line of web analytics software, today announced general availability of ClickTracks 6.1 and reported the first round of results from clients using the new click fraud detection features now available in 6.1. 

ClickTracks 6.1 features a new Click Fraud report that exposes pay-per-click campaigns with statistically significant variances from other campaigns, whether they're the result of click fraud or a poorly-performing ad that's depleting your ad budget. ClickTracks Pro, which includes the Click Fraud report, installs in less than an hour. The Click Fraud report can look back in time and report potential click fraud behavior that occurred in months or years past. The report then allows marketers to substantiate suspicious campaign behavior by generating a detailed fraud forensics report suitable for submission to the PPC provider.

Refunds Already Awarded
Joe Tedd, operations manager at the New York City-based diamond e-tailer DiamondHarmony.com, is a ClickTracks customer using the early release version of 6.1. “Since we began using ClickTracks 6.1, which was at the start of the 2005 holiday shopping season, it helped us identify up to $10,000 in fraudulent clicks,” he said. “ClickTracks paid for itself with this first round of identified fraud.”

Likely Fraud with Supporting Evidence
Michael Lieberman, Search Marketing Manager for Ripple Effects Interactive, participated in ClickTracks’ early access program for Click Fraud detection. “We ran historical analysis on one of our client’s web logs. ClickTracks’ Click Fraud report singled out a campaign that was generating disproportionately high volumes of clicks from Turkey,” says Lieberman. “The forensics report from ClickTracks showed a majority of visitors from Turkey had no referrer, and spent near zero time on site. While we are still awaiting refund confirmation, the campaign has been adjusted to produce higher quality visitors." Lieberman continued, "This is exactly the kind of result we expect from ClickTracks--it makes us smarter and benefits our customers at the same time.”

Knowing When it’s Not Fraud is Just as Important
“ClickTracks helped us learn that PPC visitors from Mexico spent a short time on site for a particular campaign,” explained ClickTracks customer James Wright, founder of Reserved Technology, a web design firm in Jacksonville, Florida. “While we first suspected click fraud, the Click Fraud report gave us the info we needed to determine that this was not fraud--so instead of pursuing a refund, we limited the geographical target of the ad to the US, restricted the syndicated placement, and saved our client from paying for worthless clicks.”

About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web metrics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards, and received a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com. The ClickTracks line of software includes ClickTracks Analyzer, ClickTracks Hosted, ClickTracks ISP and ClickTracks Professional. For more information, please visit www.clicktracks.com or send e-mail to .