News and Events:

CLICKTRACKS UNVEILS CLICKTRACKS OPTIMIZER

Mid-Level Product Designed for SEO, SEM Includes Robot Reporting

January 28, 2005--Santa Cruz, California—Earlier today, ClickTracks Analytics, Inc. (www.clicktracks.com) unveiled their newest product offering: ClickTracks Optimizer. Designed for search engine marketers, search engine optimization specialists and consultants, ClickTracks Optimizer is the latest offering from the winners of the 2003 and 2004 ClickZ Marketing Excellence Award in Web Analytics. Priced at $1195 or $99/month, ClickTracks Optimizer bridges the gap between ClickTracks Analyzer ($495 or $49/month) and ClickTracks Professional ($2995 or $179/month).

"The market—and our own users—have been asking us to create a mid-range product, a hybrid of the ease of implementation Analyzer offers, but with some of the more robust features of Pro," said John Marshall, ClickTracks' CEO. "…and we think ClickTracks Optimizer will fill that need, perfectly. We're confident that our core audience—anybody who really cares about search engine marketing and optimization—will immediately benefit from the information and insights Optimizer is able to deliver."

ClickTracks Optimizer features:

• ROBOT REPORT: When is the last time the Googlebot paid your site a visit? How many times did a particular bot crawl your site within a specific time period? Gain insights into robot and spider behavior with ClickTracks Optimizer's Robot Report.
  
  
• INTEGRATED E-MAIL TRACKING: If you use SubscriberMail, IntelliContact or other ESPs, you can use ClickTracks Optimizer to track e-mail campaigns from the clickthrough to the checkout. You can also generate and export targeted mailing lists based on your label criteria, then import them into your e-mail marketing system.
  
  
• MORE USER LICENSES: ClickTracks Optimizer comes standard with three (3) client licenses, giving your team access to valuable ClickTracks data.
  
  
• TRACK CUSTOM CAMPAIGNS: If it's a campaign, ClickTracks Optimizer can track it. Whether you're tracking PPC mechanisms, banner ads or even print ads, you'll be able to compare the results, side-by-side, within ClickTracks Optimizer.

For more information on ClickTracks Optimizer, visit http://www.clicktracks.com/products/optimizer.

About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web metrics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards, and received a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com. The ClickTracks line of software includes ClickTracks Analyzer, ClickTracks Hosted, ClickTracks ISP and ClickTracks Professional. For more information, please visit www.clicktracks.com or send e-mail to .