Visitor labeling helps you understand why they do what they do
If you're one of those people who prefers blaze past the intro to the advanced stuff, go ahead and jump down to info on ClickTracks' Advanced Labeling functionality. However, if you prefer to go in the more traditional order, the introduction to visitor labeling starts right here.
The power of ClickTracks lies in its visitor labeling functionality. By labeling groups of visitors who share a common criteria, the software is able to show you the behaviors of one group of visitors compared to the behavior of another group of visitors, and compared to the behavior of visitors as a whole.
Task wizard:
ClickTracks makes it easy to find the information that you're looking for. The most common labeling functions are automated within ClickTracks' task wizard. Simply follow the on-screen prompts to:
 | Find visitors who reached checkout or other goal:Whether your site is e-commerce or content/lead generating, it still has a goal. Labeling visitors who reach a specific goal page—like the shopping cart checkout or the newsletter signup page—means you can better understand the search terms, referrers and navigation paths that lead to the best results. |
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 | Compare search engines:Visitors from different search engines can exhibit significantly different behavior patterns. This task identifies the top three search engines for your site and color-codes each engine’s visitors, giving a side-by-side view of visitors that reveals their preferences, navigation patterns, exit rates, etc. |
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 | Compare search referrals:How many visitors searched to find your web site, and how many were led there by non-search mechanisms (like a link on another web site?) See the impact search engine referrals make on your site by looking at the behavior of search-referred visitors versus those visitors who arrived by other means. |
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 | Compare traditional (free) search vs. PPC:Understand the differences between visitors who found your site as the result of a free search listing, versus those who came through a paid listing. This task flags visitors from both free and paid search listings and allows you to compare their behavior, helping you make better keyword, site optimization and spending choices. |
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 | Highlight returning visitors*:Tracking visitors who've been to your site more than once gives you insights into sales cycle and buying process. This task highlights visitors who've been there before, letting you immediately see the paths they take. (*persistent cookies must be enabled) |
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 | Track ad campaigns:Choose a campaign, then monitor visitors who arrived from that campaign. This task labels visitors related to a specific campaign and lets you follow where they go and understand how they interact with your web site. |
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 | Compare search vs. content targeted:Do Google's content-targeted advertisements perform differently than other paid listings? This task helps you find out how well your content targeted campaign is faring by highlighting visitors who saw your ad on a page other than a search results page. |
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 | Determine short visit length:What does it mean if visitors come to your web site, then immediately leave? Chances are, it means there was a disconnect between what they searched on and what they found. This task identifies visitors who stayed for less than five seconds, allowing you to map back to the originating search engine/keyword combination they used. |
In addition to all the automated labels in the task wizard, ClickTracks also offers 'advanced labeling' which walks you through setting up custom labels. Custom labels can help you pinpoint the exact information you're looking for, including:
- Seeing visitors from a certain IP address range: Labeling visitor sessions from a known range of IP addresses lets you highlight the behavior of visitors specifically from your intranet, or from a specific external company.
- Seeing which visitors exited from a certain page: Advanced labeling lets you label visitors who left from a certain page. Then it works backward through the site, analyzing those visitors behavior before they exited.
- Combining labels: Within ClickTracks' advanced labeling mechanism, the opportunity to label visitors who meet two or more criteria is allowed. For example, you can label visitors who exited from a certain page and who also arrived at your web site as the result of a PPC campaign, then compare them with visitors who exited from the same page but arrived via search engine results.
ClickTracks' advanced labeling capabilities are limited only by one's imagination. By simply selecting and combining the appropriate parameters within the program's user friendly interface, marketers can achieve desktop data mining, with true drill-down reporting and ad-hoc analysis.
