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ClickTracks Web Analytics Reports Record Sales Quarter

Company cites increased demand for Click Fraud reporting and secure data collection

Santa Cruz, California -- July 19, 2006 -- Web Analytics leader, ClickTracks Analytics, Inc. (www.clicktracks.com), today announced a second consecutive record quarter for 2006, 19.5 percent revenue growth over Q1 2006, and a 60 percent increase over the same quarter in 2005. The company reported 97 percent revenue growth in 2005.

Hot combination: Web Analytics and Click Fraud Reporting
The heightened awareness of PPC click fraud has become a main driver of new sales at ClickTracks. Site owners use ClickTracks software to measure ad performance, check for prior fraud and apply for refunds.

"There's been some great technology out there that tries to identify the click fraud perpetrator, but our approach is to identify campaigns that generate worthless clicks and keep the marketer focused on marketing." explained ClickTracks CEO, John Marshall. 

Users stop trading visitor privacy for free analytics
Another growth area for ClickTracks comes from former users of other analytics tools who feel their visitor data should be held only for their own use.  "Users are starting to realize that use of web analytics from an advertising service provider is no different than invoking spyware on site visitors." said Marshall. An increasing number are turning to ClickTracks for private first-party web analytics.

About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web metrics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards, and received a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com. The ClickTracks line of software includes ClickTracks Analyzer, ClickTracks Hosted, ClickTracks ISP and ClickTracks Professional. For more information, please visit www.clicktracks.com or send e-mail to .