Funnel Report

Does Anyone Really Think Visitors Follow a Linear Path?

If you really want to know which pages are leading to conversions, you'll need ClickTracks' Funnel Report. Like other funnel reports, ours shows you how visitors are progressing through the various stages or levels of your site toward conversion events. But unlike other funnel reports, the ClickTracks Funnel Report doesn't give an unrealistic sense of linear movement through your site.

Every Other Web Analytics Tool Does It Wrong

One problem with other funnel reports is that they assume a rather limited and predictable behavior of visitors to your site. Funnels are designed to show basically a linear path through your site. Though the other funnels show how many visitors spill out of that funnel, they still give the (wrong!) impression of a linear progression from the top of the funnel to the bottom. And these funnels limit your perspective to basically one dimension—there is one funnel, one path through the site, and one group of visitors defined (all visitors). Other funnel reports assume a limited and predictable behavior of visitors to your site by assuming and displaying a linear path through your site. These funnels limit your perspective to a single dimension, implying that there is one funnel, one path through the site, and that the 'average' visitor represents the important visitors.

The Difference Between ClickTracks' Funnel Report and Everyone Else's

ClickTracks' Funnel Report was designed to provide a multi-dimensional view of the way people progress through your site. There is no artificial limitation to a single defined path through the site.

Flexible and Visual… Just Like Everything Else in ClickTracks

The Funnel Report is flexible, allowing you to set up multiple sets of page groups at any given stage. It's that flexibility that accurately captures the wide-ranging patterns of movement of visitors through your site. ClickTracks applies its trademark visual magic to this report, color-coding page groups so you can see which ones are most influential to drive visitors to visit a page in the next stage.

Visitor Segmentation Within the Funnel

Apply labels within page groups to see how different groups of visitors react differently. Specific statistics are provided for each page group within the report. Exit rates from the defined funnel are shown, along with the specific pages that people left the funnel went to.