Get More Targeted Leads with Content Match™
Looking for ways to increase the number of leads you can receive from your Sponsored Search listings? Content Match gives you a way to reach Internet users beyond search. Content Match complements your Sponsored Search campaign by displaying your existing listings along with relevant articles, product reviews and more, thereby providing an additional source of targeted leads. The Content Match distribution partner network includes numerous popular, high-quality content and information sites, such as Yahoo!, MSN.com, CNN.com, ESPN.com.
Learn more about the Content Match Distribution Network
Examples of how Content Match Works:
- When a user goes to a site like Yahoo! and views content pages (such as articles), Yahoo! provides one or more relevant listings on the same page.
- Users may also be targeted based on their interests and actions. For example, a user who demonstrates an interest in sports related topics on one site may be provided with sports-related Content Match listings on that site or on other Content Match publisher sites.*
Benefits of Turning On Content Match
Whether your advertising goal is to generate more sales, grow your lead volume or increase brand awareness, Content Match provides cost-efficient, measurable results.
- Content Match expands the reach of your existing listings to popular Web sites, providing more targeted leads and increased visibility of your brand while saving you time and effort.
- Separate campaign management, including bidding, ad listing and tracking, lets you adjust your bids and measure performance independent of Sponsored Search to achieve maximum ROI.
- You can control your advertising spend across your Content Match campaigns with Yahoo!'s Budgeting feature.
How do I Start Getting Content Match Traffic?
If you wish to receive any Content Match traffic, you must have Content Match turned on at the account level. To turn your account on for Content Match traffic, follow these steps:
- Go to the Account Set-Up page of your account.
- Click the "ON" button under Yahoo! Content Match Advertising.
- Click the Submit button.
Measuring Content Match Results
Yahoo! offers tools that can help you accurately calculate your ROI and other campaign results separately for Content Match and Sponsored Search. The free Conversion Counter tracking tool measures the number of clicks that lead to conversions on your site. Yahoo! Tracking URLs (OTUs) are listing URLs appended with extra coding, which provides detailed information on each customer lead, including the Yahoo! product that was the source of the click. With the info supplied by these tools, you can take the steps needed to increase profits from your Yahoo! advertising.
Other Yahoo! Products
Yahoo! offers the most comprehensive set of performance-based products. Learn more about our suite of products that connect your business to targeted customers:
* Yahoo! and its Content Match distribution partners may target users based on their aggregated interests and actions. So, a user who demonstrates an interest in a specific topic on one site may be shown Content Match listings related to that topic when viewing content on that site or other sites within the same distribution network.