AutoGroup
Introduction
Conducting auctions in most of Australia's capital cities, AutoGroup is Australia's largest auto auctioneer.
AutoGroup wanted to raise their profile in search engines for a number of search terms. TBI recommended that a trend analysis be conducted prior to the search optimisation to ensure that the site was optimised for lead conversions.
http://www.autogroup.com.au
Process
A trend analysis was conducted on the site to determine if the site was optimised for lead generation and to identify any bottlenecks in this process.
Outcome
The trend analysis revealed a number of common user scenarios and identified major bottlenecks in the finance and insurance application processes. Results included:
- Over 90% of users who started the finance application process exited the process before reaching the final step.
- More than half the users who click to make an insurance enquiry exit the page, before completing the enquiry form
- Two thirds of visitors to the site don't enter the site via the home page
- 40% of users who initiate a user car sales enquiry complete the enquiry form.
Recommendations for improving these processes were then given to AutoGroup for implementation.
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