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Search engine marketing: search engine optimisation, pay per click - TBI

"73.4% of consumers use search engines to try and find new websites"
Source: Forrester Research

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Customer satisfaction surveys

One of the best ways of gauging the success of a website is to go directly to the website users. It is often the case that a website owner’s perceptions of their website user’s requirements are vastly different to what the user actual wants. Conducting a customer satisfaction survey allows for these requirements and user goals to be clarified.

A survey will gather information across a range of topics such as:

User profile information – to identify your website’s user demographic
General website usage – to identify main reasons for website visits and repeat visits
Experience rating – how do your user’s rate the site in areas such as speed and ease of navigation
Awareness – gauge your website users awareness of existing services and facilities
Feedback – provide the opportunity for your user’s to say what features they want

Read about website analytics

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