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WAL-MART HOSTS NATIONAL INFANT AND CHILD SAFETY EDUCATION EVENT
- Free Child ID Kits Available at Stores on September 9 -
BENTONVILLE, Ark., August 25, 2006— Caring for
infants and toddlers is an enormous role taken on by parents and guardians.
Children encounter potentially dangerous situations everyday. Recognizing
the need for child safety education, Wal-Mart and the National Center
for Missing & Exploited Children® (NCMEC) have partnered with
Abbott’s Ross Products Division to host the “All Things Baby”
event on Saturday, September 9 from 10 a.m. to 4 p.m. at Wal-Mart stores
nationwide. Parents and guardians who stop by the event will receive a
free child ID kit and NCMEC’s safety tips on how to keep their children
safer while at home or away.
The free child ID kit includes safety information for parents and guardians
and a placeholder for an updated child photo. During “All Things
Baby” parents and guardians can also pick up a resource book with
baby wellness information from event partners such as Similac® Advance®,
Similac® Organic, new PediaSure® NutriPals™ and others.
“We are excited about the opportunity to partner with Wal-Mart
and Ross Products to help educate parents and guardians about child safety
and wellness,” said Ernie Allen, president and CEO of NCMEC. “Being
prepared and discussing prevention tips with young children are the keys
to keeping kids safer.”
“Last year’s event resulted in the distribution of more than
one million child ID kits to parents and guardians across the United States,”
said James Gilmer, Wal-Mart marketing director, infants/toddlers. "Wal-Mart
encourages families who came to last year's event to return to stores
this year. Children grow rapidly and it is important to keep an updated
photo of your child," said James Gilmer, Wal-Mart Marketing Director
of Infants/Toddlers.
This year, Wal-Mart stores and Kodak will offer free photos from the
Photo Center for child ID kits.
"We take pride in partnering with parents every day to help infants
and toddlers thrive,” said Gary E. McCullough, President, Ross Products
Division, Abbott. “We welcome this opportunity to provide helpful
education about safety and wellness for young children and to give parents
greater peace of mind through our support for the ‘All Things Baby’
event.”
Wal-Mart encourages parents and guardians to take advantage of the one-day
in-store event to receive helpful child safety information, a free child
ID kit, child wellness information and free product samples. This year
sponsors of “All Things Baby” include Abbott, whose brands
include Similac Advance, Similac Organic and PediaSure NutriPals. Other
vendor partners include Johnson & Johnson with Soothing Naturals Lotion,
Head-to-Toe Baby Wash and Moisture Care Baby Wash; Clorox Anywhere Hard
Surface Daily Sanitizing Spray; Gerber with Grins & Giggles Lotion,
Gerber Graduates Organic Apple Strawberry Minis and Triaminic Thin Strips;
and Parent’s Choice Organic Baby Formula, Wipes and Diapers. Kimberly-Clark,
White Cloud and Kodak are also participating. To learn more about the
“All Things Baby” event visit www.walmart.com in the In Stores
Now section. For further safety information, visit NCMEC at www.missingkids.com
or call 1-800-THE-LOST (1-800-843-5678).
About Wal-Mart
Wal-Mart has been a partner with the National Center for Missing &
Exploited Children since 1996, upon the introduction of Code Adam, a safety
alert and associate training program in all Wal-Mart and SAM’S CLUB
stores. Today, Code Adam is used in more than 45,000 locations nationwide.
Wal-Mart also assists the National Center for Missing & Exploited
Children through its Missing Children Poster Boards, located at the front
entrance of its stores, and through Road Watch, a missing child alert
system used by all Wal-Mart trucks across the country. The programs are
a part of the Wal-Mart and SAM’S CLUB Foundation (www.walmartfoundation.org).
Wal-Mart Stores, Inc. operates Wal-Mart Stores, Supercenters, Neighborhood
Markets and SAM'S CLUB locations in the United States. Internationally,
the company operates in Argentina, Brazil, Canada, China, Germany, Japan,
Mexico, Puerto Rico, South Korea and the United Kingdom. The company's
securities are listed on the New York and Pacific stock exchanges under
the symbol WMT. See www.walmartfacts.com for more information. Online
merchandise sales are available at www.walmart.com.
About the National Center For Missing & Exploited Children
The National Center for Missing & Exploited Children (NCMEC) is a
501(c)(3) nonprofit organization, that works in cooperation with the U.S.
Department of Justice's Office of Juvenile Justice and Delinquency Prevention.
NCMEC's congressionally mandated CyberTipline, a reporting mechanism for
child sexual exploitation, has handled more than 387,800 leads. Since
its establishment in 1984, NCMEC has assisted law enforcement with more
than 119,800 missing child cases, resulting in the recovery of more than
102,200 children. For more information about NCMEC, call its toll-free,
24 hour hotline at 1-800-THE-LOST or visit its web site at www.missingkids.com.
About Abbott
Abbott’s Ross Products Division is a longtime leader in the U.S.
nutritional marketplace, well known for its leading Similac® Advance®
and Isomil® Advance® infant formulas, Pedialyte® and PediaSure®
Brands, as well as its entire line of other pediatric nutritional products.
Abbott pioneered the market for adult nutritionals more than three decades
ago, and today, the Healthy Living family of nutrition brands includes
Ensure®, Glucerna®, ZonePerfect® and EAS®. For more information
about Abbott's Ross Products Division, visit www.Ross.com.
Abbott is a global, broad-based health care company devoted to the discovery,
development, manufacture and marketing of pharmaceuticals and medical
products, including nutritionals, devices and diagnostics. The company
employs more than 65,000 people and markets its products in more than
130 countries.
Abbott's news releases and other information are available on the company's
Web site at www.abbott.com.
CONTACT:
National Center for Missing & Exploited Children
Communications Department
703-837-6111
Wal-Mart Stores, Inc.
Linda Blakley
479-273-4314
Abbott’s Ross Products Division
Keri Butler
614-624-7543
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