The Wayback Machine - https://web.archive.org/all/20061018025436/http://www.advisorsquare.com:80/websites1/PR/AS_Transfer_Wealth.htm
April 4 , 2006


THE INTERNET PLAYS AN INCREASING ROLE AS ADULT CHILDREN
START OVERSEEING AGING PARENTS' INVESTMENTS

TORRANCE , Calif. , April 4, 2006 – LiveOffice Corp.'s (www.liveoffice.com) AdvisorSquare division, the nation's #1 provider of financial advisor websites, today reported that it has seen a large increase in the number of financial advisors building websites for their practices based on requests from adult children of existing clients.

When polled by AdvisorSquare, several financial advisors indicated that they are increasingly using the Internet to communicate with clients' adult children. Many of these advisors cite the growing population of sen ior citizens coupled with the increasing geographic distance between aging parents and their children as the main reason for the Internet's expanded role in their daily business activities. Plus, with many aging parents opting to transfer portions of their wealth to their children while they are still alive, these children now have a vested interest in how their parents' money is managed. For advisors, many of them believe that using a website and email to communicate effectively and often with these adult children will help ensure that these individuals become permanent clients of the advisor, even after their parents are no longer alive.

“More and more advisors are contacting us because the adult child of one of their clients has asked for their website address and they are embarrassed to admit that they don't have a website,” said Michele McGarry, director of business development for LiveOffice's AdvisorSquare division. “This increasing trend highlights the importance that clients are placing on financial advisor websites and lends further support to the fact that websites add credibility to advisory practices by helping to strengthen existing client relationships, while building new ones.”

Since 1998, AdvisorSquare has helped tens of thousands of financial advisors build a pre sen ce on the Internet for their practice. The company conducts constant research on specific website usage and marketing trends in the financial services industry to ensure that it is providing its clients with the most current and effective information. Research results are available to AdvisorSquare clients through AdvisorSquare University and the popular, members-only GetHits website marketing newsletter.

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About AdvisorSquare
AdvisorSquare is the nation's #1 provider of financial websites and has helped over 12,000 investment professionals use the Internet to grow their business. AdvisorSquare accelerates business growth online for financial advisors nationwide with over 100 professionally designed templates, personalized content pages, NASD-reviewed financial articles, a comprehensive Investor Research Center , valuable financial calculators and countless customization options. Plus, only AdvisorSquare provides customers with useful Internet marketing tips each month in its member-only GetHits online newsletter.

About LiveOffice Corp.
LiveOffice Corporation is the leading provider of on-demand collaboration, communication and compliance applications. From websites to message archiving and conferencing services, LiveOffice is dedicated to helping businesses optimize productivity and achieve regulatory compliance with its suite of Internet-based products. With LiveOffice's products and services, businesses are always just a click away from the most powerful and cost effective web-based productivity solutions available today.

Make Your Office a LiveOffice™ by calling 800-251-3863 or visiting www.liveoffice.com.

 
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