Search Engine Optimisation
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) refers to the promotion of your organisation online via. targeted key words and phrases to achieve higher search engine rankings. The majority of visitors (up to 80%) to your website are likely to have been referred by major search engines (e.g. Google). If you are not in the first few pages of a search engine, it is unlikely users will access your site. Because key words and phrases that you decide to target will be used thorughout the optimisation cycle, choosing the right key word is essential: if you do not have the correct key words and phrases then 80% of internet users will not be able to find your website (Source: forrester.com).
The users who are searching for your products and services are already qualified prospects. Effective SEO will bring these qualified prospects to you, the supplier, and thus lead to an increase in conversion rates.
What can Incutio do for me?
SEO is a complex process - it involves painstaking research, analysis and a focused approach. Incutio provide premium SEO services to improve your website's search engine ranking. It is easy to generate traffic for sites but it is a lot harder to generate pre qualified leads. This is what Incutio can do for your site. Using SEO and pay per click methods, we will identify and target key words to bring new sales leads to your website. We will make updates to your site content and use the key words and phrases that are likely to be identified by the search engine robots.
We can also provide the additional service of 'refreshing' your website in order to make it more accessible. As explained under website accessibility, we use coding that is recommended by WA3 and is search engine friendly. This leads to a higher ranking on the search engines (especially Google).
The end result of 'refreshing' and / or SEO is likely to be be a higher ranking on search engines and more qualified leads visiting your site, which will ultimately lead to an increase in your sales and profit.