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ZDNet (www.zdnet.com) is a comprehensive guide for decision makers building shortlists for their IT priorities. Business professionals in charge of technology rely on ZDNet to deliver deep insight into IT planning, vendor consideration, and product selection. The site offers daily news, white papers, Webcasts, editorial analysis, peer feedback, and ongoing research.

Benefits

Reaches more IT professionals and business influencers than do competitive technology or business-news Web sites¹
Provides marketers with insight into the purchasing and planning priorities of technology decision makers
Offers opportunities for advertisers to align their content with the most popular online technology-purchasing resource¹

Audience Profile²

Male/Female: 80%/20%
Average age: 45
Education: 85% attended college
Average household income: $75,300
Broadband access: 82%
Average technology budget influenced: $3.3 million

Contact your CNET Networks sales representative today.

¹Nielsen NetRatings Work/Home Panel, Q1 2004 three-month cumulative.
²CNET Networks Audience Profile Study, 2004.

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