CNET Networks | About Us | Vision / Mission

ABOUT US

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OUR VISION
“To be a different kind of media company”

OUR MISSION
“We create richer, more authentic brand experiences by building on the
collective wisdom and passion of users, marketers, and our own people.”

OUR CORPORATE VALUES
Passion, Integrity, Innovation, Teamwork

what makes our brands different?

Six core principles tie all our brands together, regardless of the topics they cover. These are the things that distinguish our brands and ensure we are delivering on our mission and vision.

to learn more

passionate

We are intimately tied to the worlds we create. They're where we "live." We build experiences, not products. We aren't like big portals. We have individual brand voices and personalities that reflect the unique needs and aspirations of the people who come to our sites.

We take advantage of the collective knowledge, wisdom, and passion of our users, our marketers, and our own people. The result is a deeper, richer, more insightful experience that benefits both our users and our marketers.

engaging

We're willing to speak our minds and take a stand. We invite our users to do the same. There's nothing vanilla about any of our brands or the experience of visiting one of our sites.

smart

We're not for everyone, but we're not just for experts either. Our content is highly accessible, but it speaks to people who need to stay ahead of the curve—people who are constantly exploring, evaluating, and buying.

pioneering

We embrace innovation and celebrate it with everything we do. We've led the way in many areas: bringing product reviews online, introducing price comparison to the Web, and introducing rich-media ad opportunities. And we continue to look forward, ready to embrace new content formats, technologies, or devices in order to enhance the brand experiences we create for our users and marketers.

trusted

We create environments that allow people to explore new products and ideas, with the confidence that they have a safety net underneath them. We don't "sell" our users. We have no agenda other than to help people learn and find great solutions.

passionate

engaging

smart

pioneering

trusted

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