Search Engine Optimization
(SEO)
What good is a great website if it can't be found on the Search Engine your
customers use. Website or search engine rankings or placement is what brings
traffic to your web site. High search engine rankings or placement is a product
of good keyword content, proper meta tags and linking strategies. Sounds simple
but few websites are built with these search engine optimization principles in mind.
Search Engine Rankings and Meta Tags
Meta Tags tell the search engine robots that crawl all the submitted web
site pages to find what the web page is about, if the keywords that address your
web sites purpose
are not here the robots will not properly identify your web site. This will lead to
an invisible web site (not found). There will be no search engine ranking that will bring
you traffic, so all the money spent on your web site was not much good.
Search Engine Optimization (SEO) and Content
The content that is important in search engine optimization (SEO) and
web site rankings is not merely lots of words on the subject. I have seen web
site pages with 5 to 10 thousand word on a web site page subject with terrible content,
many never had the search term or search phrase in the entire web site page. The
term content in search engine optimization means, content of the search term or
keyword, not a bunch of pertinent information on the subject. The search engine
robots will crawl the your web site page looking for the search term or keyword that
was entered to see if the web page content (keywords) matches the search term. The
search engine robots will then gather all the search term data from the page and
combine this with meta tag information for a match and add in your linking
information to come up with search engine rankings. This had
to hit me between the eyes repeatedly, many times I felt I had optimized my
keywords on my web site page only to months later find I had done a poor job of it. All I
could do was shake my head in disbelief, I now know to concentrate and check and
recheck keyword content.
Search Engines and Graphics and Photos
Many a great looking site with great graphics, photos or with flash have poor
search engine rankings. Just because the web site looks good, doesn't mean the
web site rankings are good. Search engine robots can't read graphics, flash or
photos only text and the text needs the keywords or search terms to be
effective for search engine rankings and traffic.
Researching Search Terms and Keywords
When a web site is built or optimized (SEO) each page needs a purpose and related
search terms or key words need to be a traffic generating (terms customers
search on). The page then needs to be built with search engine optimization (SEO)
standards with these search terms in mind. Many times we
think a keyword is searched on a lot only to find very few searches on the term
actually occur. So search terms need to be researched and chosen for there
traffic generating qualities.
Know Your Search Engine Ranking Competition
Knowing your competition is something that would never be overlooked by any
wining ball team or successful business. However on competition for search terms and search engine
rankings little research of competition for search terms is done. Upward
Rankings believes this is a critical step in improving web site search engine
rankings. We include this in our Search Engine Optimization services.
Why pay for pay for click Campaigns
When you
can get free traffic?
Pay for click campaigns are very popular these days. The only reason for
using these campaigns is your web site rankings are not high enough to carry
your needs for traffic. Pay for click campaigns remind be of going to the doctor
for an ailment and having the doctor write prescription to cover up the problem,
it works but you get to pay for the prescription every month and the ailment never gets
any better, usually worse, so you take two pills. Proper search engine optimization (SEO) should eliminate
or greatly reduce the need for these pay for click campaigns. For what you are paying yearly
for pay for click, we can apply search engine optimization and have your web
site rankings high on search engines.
steve@upwardrankings.com |
