The Wayback Machine - https://web.archive.org/all/20061024130358/http://www.chitika.com:80/aboutus.php
 

Meet the Team

 

 

About Us

Chitika - The Leader in Impulse Merchandising

Chitika (pronounced CHIH-tih-ka), founded in 2003, is the industry's leading impulse merchandising company. Based in Massachusetts, MA, Chitika helps web publishers generate revenue using innovative publisher-side advertising and merchandising solutions and services.

Our Mission Statement:

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Maximizing Revenue for Web Publishers

Chitika's distribution network, currently catering to over 1 Billion monthly pageviews, is made up of:

  • 10,000+ participating content-rich blogs & websites enrolled in the Chitika | eMiniMalls program, and
  • several hosted, co-branded ShopLincs stores run by premier online publishers and expert affiliate marketers.

 

Chitika's impulse merchandising services and solutions are based on proprietary patent-pending impulse merchandising technology platform.

 

 
 

Chitika History and Milestones

August 2006

Chitika launches ShopLincs - customizable comparision shopping portals for premium bloggers with specialty content websites.

May 2006

Chitika partners with CNET and launches Chitika | CNET co-branded eMiniMalls featuring best deals from CNET merchants along with product reviews from CNET editors.

January 2006

Chitika launches Category Hints for eMiniMalls. Category Hint is a new targeting option by which publisher clients can pick and choose from a list of pre-defined categories.

December 2005

Chitika launches geo-targeting service and expands eMiniMalls program to Europe.

October 2005

Chitika selected as the MITX Awards finalist in the Interactive Marketing Category.

June 2005

Chitika launches the industry's first impulse merchandising service called eMiniMalls(SM) at the WebMasterWorld Search Engine Conference in New Orleans.

February 2005

Chitika team starts developing a novel innovative impulse merchandising service based on proprietary targeting technology platform.

January 2005

  • Chitika relocates to Marlborough, MA.
  • Chitika launches contextual ads in rss feeds service

November 2004:

  • Chitika continues to expand its program and strikes strategic business partnerships with over 15 premium ad networks.
  • Chitika simplifies online advertising by taking the guesswork out of online advertising by providing one-stop-shop solutions for publishers.

August 2004

Chitika introduces ContextAnywhere to help desktop application developers and toolbar providers monetize the traffic to their applications.

March 2004

Chitika launches RealContext, the premier real-time contextual ad targeting service that combines the best of both worlds: content and behavior-based ad targeting.

November 2003

Chitika launches the beta version of the contextual ad program.

June 2003

Chitika team starts working on building the scalable real time contextual targeting platform based on proprietary Content and Behavior-based targeting technology

May 2003

Chitika Incorporation.