In the News
Searchnewz
August 23, 2006
Forbes.com Goes Swicki With Eurekster
Publishers can also monetize their Swickis, choosing from any of several different advertising programs such as Google AdSense or Chitika. You can also suggest an advertising program. Online reporting of ad performance and ad requests are easily available.
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Adotas
August 15, 2006
Advertising Schmadvertising. I'm Talking About Content.
Traditional banner ads are becoming delivery systems for content and promotional material. Click-to-play video ads can turn an ad banner into a video channel. Click-to-call ads can turn an ad banner into a sales or support center by putting a person in voice communication with a sales rep or support person almost instantaneously. And there are interactive banners that serve as miniature Web applications like the ones from Chitika that turn ad space into mini online retail platforms, complete with product descriptions, reviews, search, and comparison shopping.
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The Age
June 15, 2006
Why bloggers blog
Mr Rowse, now one of the owners of a network of 125 blog sites known as b5media, has made as much as $15,000 a month from his blogs through "click through" advertising provided by Google and Chitika.
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AffiliateTip
March 11, 2006
Is Google Losing Affiliate Mindshare?
In addition to MSN ContentAds taking on Google AdSense, Bill Gates and company just rolled out a Beta of MSN adCenter, the Microsoft effort at tackling the market dominated by Google AdWords. Plus, you've got Chitika, Enhance Interactive, Miva, the new CafePress' TopicAds and others battling for the contextual ad market share.
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Search Engine Journal
February 27, 2006
Google Video AdSense Sightings
One must however, keep Chitika eMiniMalls in mind when thinking that Google Video AdSense will lead to a long term increase in click frequency and more revenue.
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Web Pro News
January 25, 2006
Blogger News Network Dumps Google, Cites China
BlogAds appears on DailyKos, one of the Internet's most-highly trafficked blogs, and display on Hayes' site atop where Google's AdSense once did. Ads from Kanoodle and Chitika also run on Blogger News Network.
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PR Leap
December 27, 2005
Contextual Advertising Services Preview with Comparison Tool
Digital Inspiration today announced a new Contextual Ads Preview Tool for bloggers and website owners in comparing the relevance of Contextual Advertising services offered by Google Adsense, Yahoo Publisher Network (YPN) and Chitika eMiniMalls.
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Adweek
December 7, 2005
Circuit City Catalogs Banner
The campaign is the latest effort by retailers to put catalog-like features into banner ads. Point Roll, a Fort Washington, Pa., rich media provider, has developed a similar ad unit called PaperBoy. It is a banner ad that expands to show product information and sales, much like newspaper circulars. Chitika, a Marlborough, Mass., startup firm, creates banner ads with contextually targeted comparison-shopping results from Shopping.com.
Read Moresearch Engine Journal
November 8, 2005
Chitika eMiniMalls Adds Channels
Darren Rowse (the guy with the wig boogey woogey dancing in the ad to the left) of Problogger.net stumbled across some changes in the Chitika eMiniMalls reporting system which has finally added channel tracking along with CTR% (click thru rate percentage) and CPC (average cost per click) reporting.
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Fool.com
October 25, 2005
Google $450?
From Yahoo! to Chitika's eMiniMalls to whatever product Microsoft ultimately serves up, Google helped monetize the Web for many of the Internet's popular fringe sites, but it's a victim of its own success. The competitive crowds are circling around.
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PowerHomeBiz Small & Home Business Blog
October 24, 2005
Chitika: New Way of Monetizing Web Pages
If you are looking for ways to further monetize your webpages and earn advertising dollars, you may want to consider Chitika's eMinimalls ("Interactive and Intelligent Product Merchandising Service") program . Chitika shows in real time the top products suited for your webpage and displays key product information as well as comparison shopping.
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EContentMagazine
October 10, 2005
Search Envy is the Mother of Invention
Or, just put the point of sale on your site. In yet another creative attempt to give publishers access to search's direct marketing model, contextual targeting, and cost-per-click pricing all at once, startup Chitika is planting "eMini-Malls" on content sites. In place of a traditional banner, the technology works like AdWords to interpret the context of a given page. In this case, however, Chitika delivers an interactive ecommerce unit with targeted merchandise, comparative prices, and even product recommendations. Publishers get paid on a per-click basis when users click through to a merchant.
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Sales & Marketing Mgmt
September, 2005
Bettering Banner Ads: Make your site's online advertising
add value to your brand
Improving on banner ads has been a recurring challenge of the Internet age, and it seems companies haven't figured out the formula yet. In a recent survey of more than a thousand leaders at small to midsize businesses by Interland Inc., an Atlanta-based Web-hosting firm, only 5 percent said banner ads were a top-three marketing technique for driving business.
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Poynter
July 13, 2005
Truly Useful Banner Ads
Usefulness and banner ads: That combination seems to be a contradiction in itself. However, while sorting though all my unread e-mails recently I saw an announcement of Chitika, a pay-per-click contextual advertising service based in Marlborough, Massachussetts, that has introduced "eMiniMalls" -- banners I'd probably like to click on if offered in the right context.
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The New York Times
July 11, 2005
Internet Banner Ads Look to Get More Interesting
(and Thus Less Easy to Ignore)
BANNER ads, the Internet's favorite petri dish, have begun yet another round of experimentation, this time as shopping assistants. Late last month, Chitika (pronounced CHIH-tih-ka), an advertising company based in Marlborough, Mass., began testing eMiniMalls, a technology that scans a Web page, chooses a product the reader might be interested in, then displays banner ads that are miniature shopping comparison pages, with prices, product reviews and links to merchants.
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CNet News.Com
July 11, 2005
Internet Banner Ads Look to Get More Interesting
Banner ads, the Internet's favorite petri dish, have begun yet another round of experimentation, this time as shopping assistants.
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DM News
July 05, 2005
Chitika Beta Tests EMiniMalls
Chitika Inc. is beta testing eMiniMalls, which allows comparison shopping within a banner ad unit while keeping the user on the publisher's Web page.
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ClickZ News
June 20, 2005
Chitika Launches Automatic Merchandising Ads
Contextual advertising service provider Chitika plans today to unveil its new "eMiniMall," an advertising format that allows marketers to spotlight particular merchandise, targeted by site.
Read MoreAdweek
June 20, 2005
Product Search Hits Banner Ads
Chitika CEO Venkat Kolluri said he is in talks with other comparison search engines and other online shopping sites. Initial publishing partners include uPromise.com, an affiliate program that gives consumers rebates for shopping with participating merchants, and some smaller Web publishers. Kolluri said the product should appeal to small and medium-sized Web publishers as an alternative to running AdSense-style text listings, low-priced banner ads or manually selecting product listings through affiliate programs.
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iMediaConnection
June 21, 2005
Chitika Launches eMiniMalls
Chitika, a provider of contextual advertising solutions, announced the release of eMiniMalls, a CPC-based and interactive product merchandising service.
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MediaPost
January 12, 2005
Contextual Advertising Company To Serve Ads On Weblogs, RSS Feeds
Contextual advertising services provider Chitika, Inc. Tuesday launched a new contextual advertising system for bloggers. Called BlogContext, the new service is designed to help publishers monetize their content and RSS feeds. BlogContext allows publishers to insert contextual ads into blog posts by pasting in a single line of html code.
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Mass High Tech
January 10, 2004
Chitika gets into the blog advertising space with contextual service
Chitika, Inc., a Shrewsbury-based contextual advertising services provider, has launched BlogContext, a software product that allows bloggers to place context-specific ads on their blog sites.
Read MoreMediaPost
November 12, 2004
Contextual Ad Company Pools its Advertisers
A new contextual advertising company is pooling the advertisrs from its various ad network distribution partners into a single sales channel, giving publishers access to more than 500,00 paid listings.
Read MoreMass High Tech
November 8, 2004
Chitika chases down right ads for sites
Startup Chitika Inc.'s web-based advertising search service is ready for prime time says the company. The company, led by former Terra Lycos data mining scientists and engineers, introduced earlier this year patent-pending technology that searches advertising networks for the most appropriate ads to be used by website publishers.
Read MoreMass High Tech
November 8, 2004
Chitika chases down right ads for sites
Startup Chitika Inc.'s web-based advertising search service is ready for prime time says the company. The company, led by former Terra Lycos data mining scientists and engineers, introduced earlier this year patent-pending technology that searches advertising networks for the most appropriate ads to be used by website publishers.
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