| Case Study |
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NetHawk & Topica by the Numbers: 41 Campaigns over a 6-Year History for One Fortune 500 Client!
Client
Since 1996, NetHawk Interactive has specialized in
media buying and strategy for technology companies. Their expertise
spans all disciplines of lead and customer acquisition, including: list
brokerage, co-registration, whitepaper downloads, and software trial
campaigns. They are also currently expanding into "RSS" with
www.itfeedstore.com, which provides a fresh channel for marketers to
syndicate content as it is requested by subscribers.
Objectives
NetHawk initially came to Topica in 2000, their objective was simple: to
find a cost-effective, quality source of fresh leads for its growing
list of high profile technology companies. As time went on, NetHawk
came to realize that they also needed a solution to qualify and respond
to leads in a timely manner to keep them interested in their clients’
products and services, and ultimately converting them to customers.
Solution
Through partnership with Topica, NetHawk has successfully achieved its
clients’ objectives of acquiring new leads, managing those leads and
converting them into customers. Specifically, Topica has provided:
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Lead Acquisition
Topica places opt-in
subscriber ads for NetHawk clients on highly trafficked registration
paths across the Internet. Topica then collects, validates and scrubs
these opt-in leads from NetHawk’s subscriber opt-in forms and transfers
them into NetHawk’s Topica account for lead nurturing.
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Conversion Optimization
NetHawk uses Topica to capture leads on a
variety of landing pages from advertising and promotions for its clients
– including their white paper program which also utilizes hosted
landing pages to manage and distribute their white papers.
Autoresponder emails immediately welcome each subscriber, and
automatically put them into the lead nurturing cycle. This lead
nurturing includes a combination of informational and promotional email
messages, highly targeted to increase conversion of subscribers and
website visitors to customers.
“
We're pleased
with Topica's acquisition and conversion programs, primarily because
our client keeps coming back. Thanks Topica!
”
Robert Mendez
Chief Executive Officer, NetHawk Interactive
Results
The success of Topica’s lead generation and conversion technology is
reflected in the number of return campaigns that NetHawk has run
through Topica. One of NetHawk’s major clients – a well known Fortune
500 company – has been using the Topica solution for more than six
years, generating more than 4.5 million opt-in leads over the course of
41 campaigns. NetHawk and Topica continue to work together, providing
online lead acquisition and conversion solutions for major technology
companies and online businesses.
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