Learn how practical benchmarks can maximize your online potential!
Today, even the smallest business measures the practical value of each
online marketing initiative by generating metrics:
- How many potential customers opened the email?
- How many clicked on the call-to-action link?
- Of those, how many ultimately became customers?
Accurate metrics provide a vital feedback mechanism.
Industry averages are so broad that they can't possibly cover all types of promotions for all businesses, making them helpful to know, but of
little practical value for your specific needs — this is why
they're sometimes referred to as “Ivory Tower Benchmarks”.
To work from a set of metrics actually targeted to your specific
business, sector, promotions and campaigns, you need
Practical
Benchmarks— a set of baselines you generate yourself from your
existing business. This whitepaper provides the latest Ivory Tower
industry Benchmarks, explains their limitations, reveals a step-by-step
guide to building and tracking your own Practical Benchmarks, and
closes with a short glossary.
Simply complete the form to the right and get your copy!
Over 4000 companies in over 20 countries have chosen Topica to help them acquire new leads, convert those leads into customers, and grow their businesses. To speak with a Solution Specialist about how Topica can assist your business, please call us today at 415-344-3878 or visit us online at
www.topica.com.
