Introducing the TRUSTe Email Privacy Seal Program for Topica Customers

Let’s face it, the practices of a spammers make e-mail more difficult for legitimate marketers like you. It can be especially hard for smaller organizations and those that don’t have mass brand recognition to gather new names to your subscriber list because consumers are becoming wary of providing their email addresses to companies.

To address this issue Topica has partnered with TRUSTe to introduce it's new Email Privacy Seal Program. TRUSTe has designed this program to build consumer confidence and willingness to provide you with an email address. TRUSTe is an independent, nonprofit agency that monitors website privacy and email policies that will audit your practices and make sure that you adhere to best practices on an ongoing basis.

The ‘We Don’t Spam Seal’ from TRUSTe lets your potential and existing customers know that they can trust you with their email addresses. The seal is displayed at the point of collection (your subscriber form) to increase trust and communicate your privacy and email policies to your customers and prospects.

The benefits of this program to you:

• Program requirements exceed CAN-SPAM
• Endorsement of your good email practices by the leading brand in privacy
• Eligibility for whitelisting at major ISPs
• Boost your e-mail subscriptions by 7% or more*

* Based on TRUSTe pre-launch testing.

Topica helps small and medium-sized companies acquire new leads, convert those leads into customers, and grow their businesses. To speak with a Solution Specialist about how Topica can assist you, please call 415-344-3878 or visit www.topica.com.