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Topica Resource Center: Best Practices
Frequently Asked Questions About Co-Registration Lead Generation with Topica
Topica gives you access to a world-wide network of Web sites that you can
leverage using co-registration to find new leads and increase sales. Expand your reach
to thousands of qualified co-registration leads who give you permission to
contact them on an ongoing basis.
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Q:
What is Co-Registration and How Does it Work?
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The Internet Marketing Dictionary (www.internet-marketing-dictionary.com)
defines co-registration as, “a way of buying subscribers to your newsletter.
A way of buying leads. When visitors gets an offer to sign up for a
particular free newsletter, they also get the option to sign up for other
newsletters as well. All the surfer has to do is check the boxes of the
additional newsletters he wants to sign up for.”
It works like this: you’re surfing a site like NYTimes.com. Current
articles or article summaries are often free to peruse, but archived or
older content can require the user to register. Topica works in conjunction
with on-site registration such as this, by serving relevant offers as the
user completes a registration page.
As offers are displayed, users are made well aware that when they opt-in to
receive an offer they’re giving permission for data they entered previously
to be shared with that marketer.
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Q:
Are Topica Co-Registration Lead Generation Services Right for Me?
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Co-registration is right for you if you answer “yes” to all of these
questions:
- Do you have regular communications with prospective customers? (ie email newsletter, offers, communications?
- Do you currently track sales as a result of your regular email communications?
- Are you comfortable with the fact that ROI from co-registration may not be realized until several weeks to a year or more from the date the co-registration leads enters your database? (Leads must be nurtured over time to conversion.)
Topica’s co-registration lead generation services are ideal for businesses looking to
grow their prospect database and create relationships with new potential
customers. Topica’s network of partner sites will supply your business with
qualified co-registration leads who have asked to receive offers and
communications from your site.
DISCLAIMER: Topica’s co-registration lead generation services aren’t an automatic
guaranteed sale - conversion may take several weeks to a year or more, and
depends upon the quality of the offer and the timeliness of targeted
follow-up emails. Success depends on communicating in a timely, consistent,
relevant and meaningful way with co-registration leads to build a strong
relationship and create the trust co-registration leads need to possess before
they buy.
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Q:
What type of metrics should I expect from Topica Co-Registration
Services?*
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| Target/Lead Source |
Avg Open Rate |
Avg Click-Through Rate |
| House Lists - Industry Average | 25% | 2% |
| Topica General Consumer Co-Registration | 17.6% | 2.4% |
| Topica Small Business Co-Registration | 14.4% | 2.9% |
| Topica High Tech Co-Registration | 14.4% | 2.9% |
| Topica Senior Market Co-Registration | 39.7% | 6.2% |
* Topica does not guarantee any of these metrics.
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Q:
Why Grow Your Prospect List with Topica?
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Topica has been collecting over one million leads annually for small businesses like TheCinematicVerses.com, mid-size businesses like Cooking.com, and Fortune 500 Clients like Dollar Rent a Car for over three years.
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Topica has the highest quality network collecting strictly 100% permission based opt-in leads, never opt-out.
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Once Topica generates the co-registration prospect, Topica’s solution
offers the unique ability to deposit co-registration leads into a customizable
database, schedule autoresponders and deliver targeted messages.
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Q:
How do I know I’m getting quality leads from Topica?
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Co-registration leads are 100% permission based; they are never
opt-out, never incentivized and never generated via sweepstakes sites.
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In instances where secondary validation checking is
necessary, the co-registration prospect’s email addresses are bounce checked by
sending a test message to the address. If the email address bounces within 3
days the prospect is deleted and not counted nor is it delivered to the
business’ prospect database.
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The validity of all email addresses is verified before the
lead is transferred.
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Regardless of verification a certain percentage of co-registration
leads may still bounce, Topica advises its clients anticipate an average
10% bounce rate.
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Q:
What Types of Sites will My Co-Registration Offer Run On?
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Sites may include Topica.com, C|Net, Fox News, product registration sites
like Holmes.com (when someone registers a product purchase online our
network may serve them offers); Yahoo, MSN, AOL.
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Q:
May I buy co-registration leads from certain geographic regions only, for
example, may I target by city, state, zip code, area code, DMA etc.?
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If the geographic region you would like to target is large, geo-targeting
with Topica may be possible. However, if you need to target a small
geographic area, then we most likely will not be able to accommodate your
request.
For geo-targeted co-registration leads, please contact Topica sales for a custom
quote.
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Q:
May I ask custom questions in my offer?
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In some instances yes, but this can add complexity to the fulfillment process and can not always be accommodated. Also, be aware the price per lead dramatically increases as much as $1.00 - $10.00 more per prospect depending on the qualifying question.
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Q:
How much time will it take before I begin receiving co-registration leads?
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Expect all programs to be fulfilled within a one-month timeframe unless otherwise noted. Lead delivery will start slow and ramp over time.
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Q:
How many co-registration leads will I receive per day?
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There is no exact answer to this question. Once the initial ramp up process is complete the co-registration leads will be delivered as soon as possible.
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Q:
May I set a limit on the number of new co-registration leads generated each day?
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In some instances yes, but in most instances no. Your offer will
be promoted across a wide network of sites that have different
technical requirements. Therefore, the limitations on quantity
can not always be accommodated.
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Q:
Can I select site(s) where my offer will run?
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No. Publishers within our network choose which offers to serve based on a number of factors. For instance, they determine if the offer is something that their site’s audience may want. In most instances, screenshots can be provided after the campaign is live.
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Q:
Can I see a demo?
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Click here to view a sample of offers distributed on our network of partner sites.
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Q:
Do I have to pay for leads that bounce or are fictitious?
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Yes, but Topica makes every reasonable attempt to over deliver co-registration
leads ordered to compensate for poor quality co-registration leads. In some
instances, if greater than 10% of email addresses bounce during the first
mailing, and you return those co-registration leads to us, we can arrange to have
the co-registration leads replaced. However, we do not guarantee over delivery.
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Q:
Are co-registration leads run through a profanity filter before they’re delivered?
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Yes, although profanity filters are not perfect, so expect a small percentage of co-registration leads with “creative” names that slipped through our profanity filter.
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Q:
May I change the creative once the program has launched?
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Yes, creative can be changed once every two weeks by submitting all materials at once with specific revision requests to a Topica Customer Success representative.
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Q:
How do renewals work?
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Renewals will not be automatic. Topica will only generate and transfer the maximum number of
co-registration leads agreed upon in the purchase contract. Contact a Customer Success representative to renew.
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Q:
How much lead time is needed from the time you receive materials to the time offer goes live and I’m receiving co-registration leads?
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The maximum time that is required to get your co-registration prospect generation program live after receiving creative materials is ten working days.
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Q:
What if I’m not planning on using Topica’s Web based application to manage my co-registration leads, can I still buy co-registration leads?
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Yes, but Topica’s application customers receive a priority level of service with our Customer Success team.
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Q:
Can new co-registration leads be transferred to another source or a third party?
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Co-registration leads can be transferred to you via email daily.
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Q:
Which industries do you serve?
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Ideal B2B targets for Topica include small business, IT and software
developers and finance. More specific verticals like manufacturing, human
resources departments, health care workers or farm owners may be quite
difficult. If you’re curious, contact the Topica Sales Team for a custom
quote.
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Q:
If I select “Business” co-registration leads, can I expect that all co-registration leads will have business domains?
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No – when selecting “Business” or “Business to Business” co-registration leads, Topica will target your offer to business audiences, but does not guarantee that all co-registration leads will have business email domains (john.doe@corp.walmart.com, etc.). Valid Business and Business to Business co-registration leads may have domains like .yahoo, .aol, .hotmail, etc. depending on the email address provided by the co-registration prospect.
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Q:
May I obtain other fields besides name and email address?
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In addition to name and email, other fields are available for purchase
online including: zip code, country, date of birth and gender. Please
contact sales for a custom quote if you require additional fields other than
the ones listed above, such as, street address, phone number or business
specific questions.
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Q:
What type of filtering is possible with on-site lead generation?
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The filters we provide include choosing US residents only or US and Canada
residents only; Age 18 or older. These filters are available by request for
no charge.
Please contact sales for a custom quote if you require additional filtering.
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Q:
What are creative specs?
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The creative needed for the lead generation is as follows. IMPORTANT: please submit all creative elements to your Customer Success Representative in a bundle:
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Logos: 120x90, 120x60, 100x40, 88x31, 3k max, non-animated, .gif
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Headline copy: 4 words
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Title copy: 10 words
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Short Offer copy: 20 words
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Long Offer copy: 40 words
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Referrel code: This is the logic attached to the end of your url string that allows your site to identify traffic and conversions driven to your site from Topica’s network. This generally looks like www.topica.com?p=TOPICA.
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Q:
What’s the cancellation policy?
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Cancellation of the lead generation program is not possible once the program is live across Topica’s network.
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Topica’s remote subscription feature allows for a seamless
way to easily market to new subscribers. With the audience
segmentation feature, we can easily segment our audience based on
different interests.
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Nicole Perri
Premier Marketing
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