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Topica Launches Complete Web-Based
Marketing Solution
San Francisco, Calif. – Monday,
March 1, 2004 – Topica, Inc. today announced the
launch of its complete Web-based marketing solution,
designed to help businesses maximize their marketing
efforts and conversion success.
The new solution suite is based on Topica’s Marketing
Automation Software which succeeds the well-established,
award-winning Topica Email Publisher offering. All of
the existing features have been retained and, in many
cases, enhanced. Moreover, several new powerful features
have been added, making this an end-to-end web-based
marketing solution that addresses all stages of online
marketing: lead acquisition and capture, conversion
of leads to customers, customer retention, and customer
cross or up-selling.
New Features Include:
- New user interface for improved
productivity and ease of use.
- Enhanced database flexibility lets
you choose the number and types of fields to optimally
match your database requirements.
- Easy to use custom forms with landing pages
to gather additional information about your customers.
- The new audience builder allows
you to easily build sub-groups of your database for
targeted messaging.
- Comprehensive marketing automation capabilities
let you follow-up with your customers automatically
after they sign-up, submit a form or respond to your
campaign.
- Additional and improved message templates
allow you to easily develop professional looking
messages.
- Enhanced custom branding opportunities
will ensure consistent use of your brand.
- Forward to a friend functionality
lets you easily grow your list.
The new marketing automation solution will be available
to new customers immediately. All existing Topica customers
will be upgraded to the new solution at no additional
cost.
About Topica
Topica is the leading provider of marketing and
sales solutions for businesses with online channels. Topica’s
solution enables businesses and organizations world-wide to find
new prospective customers and sell more online. Using Topica,
online marketers better leverage their current marketing
initiatives, such as paid search, affiliate programs and display
advertising, as they turn more traffic into first-time buyers and
loyal long term customers.
Since the company was founded in 1998, over 4000 businesses in
over 20 countries have chosen Topica. Customers include
eHobbies, Donor Digital, Vitamins.com, WebTickets.com, and
divisions of leading organizations, such as International Data
Group (IDG), IBM, Corp. and Hachette Publications. The company
has developed partnerships with leading players in the ecommerce
industry, such as Amazon.com, eBay, Overture and Aptimus. Firmly
committed to permission-based emailing, Topica is a member of
TrustE, the Email Services Provider Coalition of the NAI
(National Advertising Initiative), and the Internet Alliance. All
Topica Solutions are 100% compliant with state and federal
privacy, permission and anti-spam legislation. Topica is
privately held and backed by investors including Morgan Stanley,
TLCom, Ltd., August Capital, and Highland Capital Partners.
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