SALES STRATEGY

The core philosophy behind WorldNow's Sales Consulting focuses on:

Generating 'new-to-TV' business

Combining the Internet and television is the most effective way to generate new business from advertisers not currently using TV.

Expanding the value of your on-air inventory

WorldNow has demonstrated the unprecedented ability to leverage $1 of television time into a $2 package, providing a 100% premium over the full retail value of your inventory.

Focusing on empowerment

Our goal is to give stations the tools and confidence to fully integrate convergence marketing into their sales departments.

SALES SERVICE

Dedicated Sales Support

WorldNow's Regional Sales Director (RSD) team is comprised of a veteran group of sales professionals with extensive experience in local television sales and management.

Plan

Your RSD will work with sales management at each affiliate to identify local sales projects, target local business categories, develop pricing and packaging, facilitate integration into the sales department, create client collateral and assist with appointment setting.

Sell

Your RSD will make sales trips to each market during the term of the agreement in support of online sponsorship sales. The primary purpose of these station visits is to build momentum by going on sales calls, making presentations and closing new business.

Execute

WorldNow provides dedicated resources that will be responsible for developing, implementing and servicing your online advertising campaigns. The creative service producers are responsible for gathering assets from advertisers, templating and producing online campaigns, reviewing and helping script on-air spots, tracking campaign results, updating online ad packages, and maintaining online sponsorships throughout the life of the campaigns. This allows your sales teams to focus on what they do best, selling.

Some examples of local sales initiatives are Health, Legal, Home and Senior Living.