Case Study - Drive Safe

Objective

DriveSafe offers defensive driving courses online for Texas, California, Colorado, Florida, Missouri, Nevada, New Mexico and Virginia and defensive driving school in person and defensive driving video rentals in Texas. In summer of 2005 DriveSafe began offering their Texas customers VHS video and DVD defensive driving courses delivered directly to their door with no return necessary. They also wanted to offer the ability to capture the course id requirements online thus enabling the user the ability to complete the course entirely at home. In order to market this more effectively, DriveSafe recognized an update of their website was needed and partnered with The Info Group to address their needs.

Solutions

• Website was designed in search friendly html with the contract section done in php on a secure server.
• The ecommerce section of the website was developed in Miva allowing DriveSafe extreme flexibility for future growth and marketing. A backend section which is accessed by DriveSafe allows for customer management, addition of future products, coupons and marketing as well as the ability to print shipping labels and invoices directly from the web.

Results

• Within two weeks of launch the site gained front page rankings for numerous terms relating to their new video course.
• Within two weeks of launch traffic was up 20%.
• Orders within the first two weeks reached double digits per day.
  
  

Before (click for larger image)

After (click for larger image)

View the Website:

http://www.busteddriver.com