(RED) News Archive
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American Express® RED is pleased to announce the re-launch of our website: 17 October 2006 Visit AmericanExpressRED.co.uk today to see the new design, learn more about (RED)™, American Express RED and the Global Fund. Supermodel Gisele Joins American Express RED: 7 September 2006 Brazilian supermodel Gisele Bundchen is the latest celebrity to champion American Express RED. In a new campaign that has just debuted this week, she is paired with Kenyan Maasai warrior, Keseme Ole Parsapaet. The campaign signifies the power, positivity and hope at the heart of the (RED)™ movement. The compelling image of Gisele and Keseme communicates the union of consumerism and conscience, demonstrating how something as simple as everyday shopping can now help eliminate AIDS in Africa. You can catch the new ads in landmark outdoor sites in London and in glossy fashion UK magazines like GQ, Grazia and Eve. Elle Macpherson today spent the world's first official (PRODUCT) RED pound as she launched American Express RED at Harvey Nichols. The Australian supermodel shopped at the London department store using American Express RED – the credit card that donates 1% of every transaction to the Global Fund to help women and children affected by AIDS/ HIV in Africa. |
