The Wayback Machine - https://web.archive.org/all/20061209054804/http://www.aptimus.com:80/about_us.shtml
Collateral:
Aptimus Overview
COMPANY OVERVIEW
Aptimus is the Point-of-Action (POA) online advertising network. Most online ad networks serve billions of impressions because their ad placements are in passive locations. Aptimus borrows from the proven offline Point-of-Purchase marketing model, displaying relevant offers where and when consumers are the most engaged in an online activity such as purchasing, logging in, downloading, registering, and more. Aptimus' network of 130 Web sites reaches over 7 million engaged consumers across 10 high value audience segments that target the hardest to reach consumers in exclusive placements and interactions.

Our proprietary optimization technology utilizes information given by each consumer to serve the most relevant and compelling ads. The result is a targeted offer for the consumer, a qualified lead for the advertiser, and a higher payout for the publisher. Our expanding network of placements consists of 10 unique demographic channels, each supported by category-leading sites.
Our audience channels include some of the most highly valued, hard to reach consumer segments sought by advertisers, including leading sites for tech consumers, social networkers, self-improvement seekers, new home owners, and many more.

SEVEN CHARACTERISTICS SET THE APTIMUS POA NETWORK APART:

  1. A large, active, diverse, and rapidly expanding network
  2. Unique channels that reach hard-to-find audience segments
  3. Category-leading sites that are the cornerstones of each channel
  4. Ad placements located in areas of high interaction that reach only the engaged consumer
  5. Flexible ad formats that allow advertisers to test multiple creatives and allow publishers to easily and seamlessly incorporate placements into their Web site processes
  6. Demographic, geographic, and behavioral targeting tools to fine-tune audience segmentation
  7. Best-in-class validation tools to ensure high quality leads

For advertisers, Aptimus can align their marketing message with appropriate and engaged users on category-leading sites advertisers trust. Advertisers pay only for the results they achieve on a cost per click, cost per lead, or cost per impression basis, as well as combinations of those models. Aptimus employs leading technology capabilities to qualify customers, validate their data and deliver information directly to the advertiser in the most useful form available. Aptimus provides industry-leading solutions for educational institutions, pharmaceutical, finance, consumer products, travel, and technology companies.

For Web site publishers, the Aptimus POA Network can generate significant revenue from non-traditional and often non-revenue generating locations throughout a publisher's site by promoting relevant offers from quality brands in customizable formats that complement the publisher's site and add value for its customers.

At the heart of the Aptimus POA Network is a proprietary, patent-pending technology and direct marketing process called Dynamic Response Optimization™, which automatically determines on a real-time basis the best offers to display on each publisher's Web site. This self-learning offer placement technology is designed to optimize results for Aptimus' advertisers by placing the right offers in front of the right customers, while maximizing revenues for Aptimus' Web site publishers.