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Need more Traffic to your Website? Consider a Pay-Per-Click Marketing
Campaign with GreyBeard Design Group.
More traffic equals more sales! How do you get the traffic to your site?
The majority of traffic to most E-Commerce sites originates with Search
Engines. Ever notice those Premium listings at the top of most Search
Engines? Those Premium Listings are a result of Pay-Per-Click listings on
the relevant search terms. The predominant Pay-Per-Click service is
Overture.com. GreyBeard Design Group will work with you to create a Pay-Per- Click
Marketing Campaign and manage the campaign to maximize your
results.
What's Involved?
GBDG will work with you to understand the goals of your business and provide
ongoing search term analysis, daily bid management, listing text analysis,
and web page consulting/design. Your keyword bids will be monitored on a
daily basis to maintain the most effective positioning in the search
results within your budget to assure the best possible return on your
investment. We will provide you with monthly reports and analysis of your
results, including recommendations for more effective use of your marketing
budget, if appropriate.
Does it Cost a Lot?
There is an initial $250 Setup Fee to initiate your Overture account, do a
keyword analysis on your particular business, and set up initial bids on
the selected keywords. You will also need a minimum $100 deposit into your
Overture account. Each search term you use will have an associated bid
amount which will be deducted from your balance each time someone clicks
through to your site. You can designate a monthly budget for
clickthroughs. When that budgeted amount has been used, your listing will
not appear until more funds are added to your Overture account.
Example: If you are bidding on search term "XYZ", your budget is $200
month, and your bid is $.50, each time someone clicks through to your
website, $.50 will be deducted from your balance. That means 400
visitors to your site before your budget is used up! If you get only
300 visitors, the balance will move into the next months budget.
Bidding on popular keywords can be very dynamic, which is why it is
important to monitor you bids on a daily basis. We will work with you to
designate the most effective keywords for your business and perfect them
over time. For a flat monthly rate, plus your monthly clickthrough budget,
we will help you increase traffic to your site almost immediately!
Setup Fees:
Search
Terms |
1-Time
Setup |
| 1-50 |
$250.00 |
| 51-100 |
$350.00 |
| 100-200 |
$450.00 |
Monthly Maintenance, Analysis and Reporting Fees:
Search
Terms |
Monthly
Fee |
| 1-10 |
$75.00 |
| 11-50 |
$100.00 |
|
51-100 |
$135.00 |
|
101-150 |
$165.00 |
|
151-200 |
$200.00 |
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