INTRODUCING CONVERSE (PRODUCT) RED™
Big ideas — the really big ones, the ones that change everything — have a few things in common. First of all, they're simple. Maybe not simple to execute, but simple to get your head around: Democracy, for example. E-mail. Rock and roll. For so long, they weren't there, and then they were, and it's hard to imagine the world without them. Secondly, they don't just benefit everyone, they involve everyone. Everyone can vote. Everyone can e-mail. And everyone can rock.
To these big ideas, we introduce Converse (PRODUCT) RED sneakers. When you buy them — whether you buy them because they're cool, or because they're red, or both — some of that money goes to The Global Fund to Fight AIDS, Tuberculosis and Malaria. Meantime, people who shop for fun get a little reminder that cultures — artistic, visionary, necessary cultures — are dying of these diseases even as we vote, e-mail, and, well, rock.
You buy Converse shoes — which you were going to do anyway — and you join a global movement.
Everyone gets cool stuff, everyone helps change the world, everyone gets help.
Go to Converse.com and register. Take a look at the Converse (PRODUCT) RED shoes. If you like them, please buy a pair. Design your own with MAKE MINE RED. Join us on this thing. It's one of the big ones.
