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TERMS OF USE FOR NCMEC INTELLECTUAL PROPERTY


The National Center for Missing & Exploited Children® (NCMEC) greatly appreciates your help in raising awareness about missing and exploited children. In order to continue to successfully accomplish its mission, however, NCMEC must protect its intellectual property. Following are Terms of Use for NCMEC’s intellectual property.


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Policy Regarding Use of NCMEC Trademarks
Terms of Use and Linking Agreement for NCMEC Banners
Terms of Use and Linking Agreement for NCMEC Hypertext Link
Reprint Policy for NCMEC Publications
Terms of Use for NCMEC’s Posters

Policy Regarding Use of NCMEC Trademarks

NCMEC does not allow the use of its name, logo, or other marks (whether registered or not) without its express written consent in the form of a License Agreement signed by authorized NCMEC staff members.

Questions about and requests for use of NCMEC’s name, logo, or other marks in connection with fundraising efforts and product or program promotion should be directed to NCMEC’s Office of the Vice President of Development and Communications. News agencies and all others may direct requests to NCMEC’s Communications Department.

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Contact NCMEC at the Charles B. Wang International Children’s Building, 699 Prince Street, Alexandria, Virginia 22314-3175; telephone number 703-274-3900; facsimile number 703-274-2200.
Policy Revised: March 1, 2005.

Terms of Use and Linking Agreement for NCMEC Banners

NCMEC appreciates your use of its banners to promote NCMEC’s mission and help find missing children. You may use NCMEC banners on your web site, so long as your use complies with and you agree to the following terms and conditions.

  • You will not modify any NCMEC banner in any way.
  • You will actively link any NCMEC banner you post on your web site to http://www.missingkids.com.
  • You will not use any NCMEC banner in any context that may place any missing child in a false light.
  • You will not use any NCMEC banner for any commercial or sponsorship purpose.
  • You will not use any NCMEC banner in any way that may create the impression NCMEC benefits from the sale of your goods or services.
  • You will not use any NCMEC banner in any way that may create an impression of endorsement by NCMEC of any individual, entity, product, goods, services, program, event, or web site.
  • You will not use any NCMEC banner in any way that may create an impression of affiliation, sponsorship, or partnership between NCMEC and you.
  • You will not use any NCMEC banner in any context that may tarnish NCMEC’s name or reputation.
  • You will not use any NCMEC banner on any web site that includes pornography or any content NCMEC finds in its absolute and sole discretion to be lewd, obscene, vulgar, harassing, defamatory, offensive, or objectionable.
  • You agree to immediately remove NCMEC’s banner(s) from your web site if instructed to do so by NCMEC.
  • All goodwill and improved reputation relating to any NCMEC marks generated by your use of such NCMEC marks will inure to the benefit of NCMEC. Nothing herein is intended to give you any rights in any NCMEC marks.
  • The laws of the Commonwealth of Virginia shall govern this agreement.
  • You acknowledge NCMEC may periodically update this agreement and you are responsible for checking www.missingkids.com to learn of any changes.

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Questions about linking to NCMEC’s web site should be directed to NCMEC’s Internet Administrator at the Charles B. Wang International Children’s Building, 699 Prince Street, Alexandria, Virginia 22314-3175; telephone number 703-274-3900; facsimile number 703-274-2200.
Agreement Revised: March 1, 2005.

Terms of Use and Linking Agreement for NCMEC Hypertext Link

NCMEC appreciates your use of the Hypertext Link to promote NCMEC’s mission and help find missing children. You may use the Hypertext Link in a list on “Useful Sites” and other similarly titled pages and/or within text on your web site, so long as your use complies with and you agree to the following terms and conditions.

  • You will not use the Hypertext Link in any context that may place any missing child in a false light.
  • You will not use the Hypertext Link for any commercial or sponsorship purpose.
  • You will not use the Hypertext Link in any way that may create the impression NCMEC benefits from the sale of your goods or services.
  • You will not use the Hypertext Link in any way that may create an impression of endorsement by NCMEC of any individual, entity, product, goods, services, program, event, or web site.
  • You will not use the Hypertext Link in any way that may create an impression of affiliation, sponsorship, or partnership between NCMEC and you.
  • You will not use the Hypertext Link in any context that may tarnish NCMEC’s name or reputation.
  • You will not use the Hypertext Link on any web site that includes pornography or any content NCMEC finds in its absolute and sole discretion to be lewd, obscene, vulgar, harassing, defamatory, offensive, or objectionable.
  • You agree to immediately remove the Hypertext Link from your web site if instructed to do so by NCMEC.
  • All goodwill and improved reputation relating to any NCMEC marks generated by your use of such NCMEC marks will inure to the benefit of NCMEC. Nothing herein is intended to give you any rights in any NCMEC marks.
  • The laws of the Commonwealth of Virginia shall govern this agreement.
  • You acknowledge NCMEC may periodically update this agreement and you are responsible for checking www.missingkids.com to learn of any changes.

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Questions about linking to NCMEC’s web site should be directed to NCMEC’s Internet Administrator at the Charles B. Wang International Children’s Building, 699 Prince Street, Alexandria, Virginia 22314-3175; telephone number 703-274-3900; facsimile number 703-274-2200.
Agreement Revised: March 1, 2005.

Reprint Policy for NCMEC Publications

All NCMEC publications are copyrighted materials. Any individual, organization, or entity wishing to use NCMEC’s copyrighted materials (“NCMEC Materials”) may do so when the

  • NCMEC Materials are to be used unaltered and in their entirety for educational, noncommercial purposes. Under no circumstances are NCMEC Materials to be used for fundraising purposes.
  • NCMEC Materials will not be used in any way that may create an impression of sponsorship or endorsement by NCMEC of any individual, entity, product, service, program, or event.
  • NCMEC Materials will not be used in any way that may create an impression of any type of partnership or affiliated relationship between NCMEC and you.
  • National Center for Missing & Exploited Children is clearly noted as the source of the information.
  • Intended use will not conflict with NCMEC’s standards for child safety.
  • You will immediately discontinue use of the NCMEC Materials if requested to do so by NCMEC.
  • Without limiting any of the foregoing, specifically that NCMEC Materials may only be used unaltered and in their entirety, each of NCMEC’s publications contains a paragraph which includes a statement regarding the Cooperative Agreement under which it was prepared, a statement that the points of view or opinions in the work are those of the author and do not necessarily represent the official position or policies of the U.S. Department of Justice, and a statement regarding NCMEC trademarks; any such paragraph may not be removed from any reprint of the NCMEC Materials.
  • The laws of the Commonwealth of Virginia shall govern this Reprint Policy.
  • You acknowledge NCMEC may periodically update the Reprint Policy and you are responsible for checking www.missingkids.com to learn of any changes.

When meeting the criteria noted above, you may add a line of text to the reprint stating, “Provided courtesy of” and insert your name and/or logo.

If you have space constraints and wish to reprint only an unaltered excerpt from any NCMEC publication, you must submit a request to do so along with a proof of the proposed reprint, including the surrounding text and imaging (NCMEC may request more information), to NCMEC’s Office of the Vice President of Development and Communications. NCMEC must ensure the integrity of its publications, including ensuring the essence of a publication is not lost in any reprinted excerpt. NCMEC retains the absolute and sole discretion to deny any request. If NCMEC chooses to allow the reprint of an excerpt, you must follow all other terms and conditions above.

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Questions about this policy should be forwarded to NCMEC’s Office of the Vice President of Development and Communications at the Charles B. Wang International Children’s Building, 699 Prince Street, Alexandria, Virginia 22314-3175; telephone number 703-274-3900; facsimile number 703-274-2200.
Policy Revised: April 29, 2005.

Terms of Use for NCMEC’s Posters

NCMEC appreciates your using NCMEC's posters to help find missing children. You may print and display the posters in their original format with NCMEC’s toll-free number, so long as your use complies with and you agree to the following terms and conditions.

  • You will not modify the posters in any way, including but not limited to adding or deleting text.
  • When you receive notification that a child has been found or at anytime NCMEC requests, you will immediately remove and destroy the posters.
  • You will not use the posters for any purpose other than to help find missing children. Without limiting the foregoing, under no circumstances are the posters to be used for fundraising purposes.
  • You will not use the posters in any way that may create the impression NCMEC benefits from the sale of your goods or services.
  • You will not use the posters in any way that may create an impression of endorsement by NCMEC of any individual, entity, product, good, service, program, event, or web site.
  • You will not use the posters in any way that may create an impression of any type of sponsorship, partnership or affiliated relationship between NCMEC and you.
  • All goodwill and improved reputation relating to any NCMEC marks generated by your use of such NCMEC marks will inure to the benefit of NCMEC. Nothing herein is intended to give you any rights in any NCMEC marks.
  • The laws of the Commonwealth of Virginia shall govern this agreement.
  • You acknowledge NCMEC may periodically update this agreement and you are responsible for checking www.missingkids.com to learn of any changes.

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Questions about NCMEC's posters and/or the Poster-Partner Program should be forwarded to NCMEC’s Communications Department at the Charles B. Wang International Children’s Building, 699 Prince Street, Alexandria, Virginia 22314-3175; telephone number 703-274-3900; facsimile number 703-274-2200.
Agreement Revised: July 21, 2005.

 
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