Google PageRank Informations - PageRank10 List -
Google Dance Informations - SEO
Here you find facts, basic informations
as well as studies, which can help you during your marketing
planning and during the optimization of your Website.
By early 1998, Stanford University grad students
Larry Page and Sergey Brin had been playing around
with a particular ranking algorithm. They presented a paper
titled The Anatomy of a Large-Scale Hypertextual Web Search Engine
at a World Wide Web conference. With Stanford as the assignee and
Larry Page as the inventor, a patent was filed on January 9, 1998.
By the time it was finally granted on September 4, 2001 (Patent
No. 6,285,999), the algorithm was known as "PageRank,"
and Google was handling 150 million search queries per day.
Google hyped PageRank, because it was a convenient
buzzword that satisfied those who wondered why Google's engine did,
in fact, provide better results. Even today, Google is proud of
their advantage. The hype approaches the point where bloggers sometimes
have to specify what they mean by "PR" -- do they mean
PageRank, the algorithm, or do they mean the Public Relations that
Google does so well:
PageRank relies on the uniquely democratic nature of the web
by using its vast link structure as an indicator of an individual
page's value. In essence, Google interprets a link from page A
to page B as a vote, by page A, for page B. But, Google looks
at more than the sheer volume of votes, or links a page receives;
it also analyzes the page that casts the vote. Votes cast by pages
that are themselves "important" weigh more heavily and
help to make other pages "important."
Google goes on to admit that other variables
are also used, in addition to PageRank, in determining the
relevance of a page. While the broad outlines of these additional
variables are easily discerned by webmasters who study how to improve
the ranking of their websites, the actual details of all algorithms
are considered trade secrets by Google Inc. It's in Google's
interest to make it as difficult as possible for webmasters to cheat
on their rankings.
Beyond any doubt, search engines have become increasingly
important on the web. E-commerce is very attuned to the ranking
issue, because higher ranking translates directly into more
sales. Various methods have been designed by various engines to
monetize the ranking situation, such as paid placement, pay
per click, and pay for inclusion. On June 27, 2002,
the U.S. Federal Trade Commission issued guidelines that recommended
that any ranking results influenced by payment, rather than by impartial
and objective relevance criteria, ought to be clearly labeled as
such in the interests of consumer protection. It appears, then,
that any algorithm such as PageRank, that can reasonably
pretend to be objective, will remain an important aspect of web
searching for the foreseeable future.
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