Proven search engine results using time tested search engine optimization techniques and pay per click strategies from The Info Group. Based in Dallas, Texas with clients from coast to coast our proven search engine marketing strategies allow small and medium size business web sites to compete effectively in today's search marketing environment.
What is Search Engine Marketing?
Let us explain the basics of what search engine marketing is and how that differs from SEO or search engine optimization. Read more here >>>
When we started The Info Group in 1998 the process of getting a site ranked in the search engines was called search engine ranking and the algorithms that were used by search engines were simple and relatively un-exploited as the search marketing industry was in it's infancy. Today we call the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases, search engine optimization or SEO .
With
more than 80% of all Internet searches being done on just 9 major search engines and
web surfers searching only the top 30 results on average, how can your business
not afford to have a top search engine ranking?
Our proven seo
optimization techniques will guarantee you top rankings in the major search
engines and, more importantly, increased traffic to your web site.
By targeting the
right keywords on your website, you can increase the quality and quantity of
the traffic to your site. By researching search trends and competition
analysis, The Info Group's keyword research helps you uncover highly searched
keywords that have minimal competition. Keyword research is vital for search
engine positioning improvement. We spend substantial time researching keywords
to find relevant, targeted and traffic driving keywords.
What Are
Meta Tags? Meta tags are HTML tags inserted in a web page to explain to search
engines what the page is about. These tags are not visible to the user but some
search engines display meta description tag in their results. Although the
keyword meta tag is no longer as relevant as it originally was you must still
properly optimize your meta tags to take full advantage of them and help in
achieving a top ranking for your site.
A thorough
assessment of the use of words on your site, compared with the sites of your
competitors provides information about how search engines will index your
content. As the search engines try to find the most relevant search results for
a particular search, they evaluate the amount of content that exists on a page
and the number of times the requested keyword phrase is used. Every engine
algorithm places a different relevance on percentage of keywords to text,
keywords in links, and so on. The Info Group optimizes to the engines that will
supply your site with the most targeted traffic for your keyword phrase search.
We take the time to
analyze what works best for your business to make your presence the highest it
can be in the Major Search Engines. By analyzing your products and services,
selecting highly trafficked keywords, consulting on content optimzation and
determining which personalized communities and directories to submit your site
to, we consitantly obtain high search engine ranking results and increased
traffic flow.
We can work with your existing site or develop new pages,
to boost your search engine placements and funnel traffic to your site. Our
high ranked pages are easily navigated, attractive, keyed on heavily searched
keyword phrases and modified according to search engine positioning
requirements to drive traffic to your site.
Once the pages are indexed,
ranking high, and highly visible with the search engines, we provide you with a
detailed report that tells you the name of the keyword, the last position and
what position you currently rank in the engines with that keyword.
Paid search listings known as pay per click or PPC are an essential part of any search marketing strategy.
Gone are the days when organic rankings were the only way to drive traffic to a website from the search engines. Today's search environment requires business owners take advantage of the benefits a pay-per-click campaign generates.
Unlike organic listings, pay-per-click allows businesses to control every aspect of their listing from the flexibilty to change copy to when and where to run the campaign to who to target it to and above all the ability to track results and determine your ROI. Try doing that with an ad in a newspaper.
Advantages of using The Info Group
Our team of search marketing specialists bring experience that dates back to the beginnings of the search marketing industry. This experience enables us to design and implement a search marketing campaign that will deliver not only traffic but results that return a high ROI.
© 1997 - 2006 SEO Optimization | The Info Group
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