Case Studies

MAXAMINE customers are taking control of their Web assets - and the costs of operating them.

Challenge: Improve site effectiveness
Customer: EDS

MAXAMINE's customer EDS manages a 5000+ page public facing site. Through the implementation of MAXAMINE's Web management solution they have

• Improved Web team employee productivity by 18 percent
• Improved site effectiveness by 170% percent, contributing to a corresponding 22% increase in traffic
• Instituted centralized oversight of all corporate Web properties
• Instituted executive-level reporting capabilities

Challenge: Centralized quality control and continuous improvement
Customer: Hardware manufacturer

Reports are produced on a scheduled basis for 250 people within this global hardware manufacturer. Publishers notified via e-mail when reports are ready for review. Each publisher can immediately take corrective action based on the information provided in their reports.

Results:

• Executive Leaderboard provides site comparison and trending
• Improved accountability for the Web asset for each business unit
• Increased web staff productivity and Web site usability

Challenge: Web optimization in an outsourced environment
Customer: VoIP hardware and services company

This company outsourced much of its non-core requirements. MAXAMINE's ability to provide comprehensive Web optimization in a hosted environment enables our client to have visibility on-demand into all its Web-enabled information, while eliminating the need for hardware and internal support resources.

Results:

• Reduced old and out-of-date content by 10%, ensuring that the cost of an upcoming content migration will stay in budget
• Achieved superior content compliance by ensuring that products and company make-up reflect current conditions
• Improved search engine indexability for both public engines and its internal engine
• Reduced the need for IT involvement in the Web operations management equation. Ad-hoc Web analysis reporting requirements improved by nearly 75%.
• Achieved an annual productivity improvement of $500K for routine maintenance, executive reporting and site inventory activities

Challenge: Control cost of content migration
Customer: Hardware manufacturer

Migration costs have been conservatively estimated to be $30 per page; moving old, out-of-date, or un-used pages unnecessarily increases the cost of migration. MAXAMINE conducted a complete inventory of linked and orphaned content in advance of implementing a content migration. The result revealed 5 times more content on the server that was unlinked than the amount of content that was linked. Informed decisions could then be made about what content to move and what to jettison.

Challenge: Security and online risk
Customer: : F100 energy company

Full-scale audit of intranet revealed active links from outside the firewall to servers inside the firewall. Continuous monitoring of external links and internal links reveal potential and actual holes through the firewall.