What is an SEO Report Card™?
An SEO Report Card™ or SEO audit are both a detailed analysis of how well your site has been optimized to rank in the search engines, and an actionable roadmap to increasing your rankings.
How does your website score?
SEO Report Cards™ are prepared by one of our industry-leading SEO account managers. They are a heuristic evaluation of the major components inside the search engine's algorithm. They will help answer all these questions and more:
- Why am I not ranked near the top in Google?
- Why is my competitor at the top of the rankings?
- What part of my SEO campaign have I overlooked?
- What do I need to fix to boost my rankings?
An SEO Report Card™ is a website audit and evaluates how your site does in the following categories (actual report card grades each category in great detail). For each of these ten areas, you’ll be assigned a numerical rating. You’ll also be given an overall score, marked out of 100.
- Best Practices: Does my site conform to Google's guidelines?
- Page Headers: Is my meta and head content setup properly?
- Site Content: Is my body content and text unique?
- Keywords: Does my site conform to keyword density ratios?
- Inbound Links: What is the value of my inbound links?
- Outbound Links: Am I linking to good/bad neighborhoods?
- Internal Links: Do my internal links pass page rank properly?
- Directory Listings: Is my site listed in quality directories?
- Black Hat Techniques: Does my website break Google's rules?
- Search Engine Posturing: How many of my pages are indexed?
A complete SEO Report Card™ also includes definitions of the SEO terms you are graded on.
The SEO Report Card™ is a mandatory “disaster check” to determine whether you’re falling short in any given area. It also helps you determine the priorities you should assign to various tasks.
Also Available: SEO Report Cards™ on you competitor's websites
The search engines don’t rank sites in a vacuum. Even more critical than how well your site is optimized, is how well it’s optimized compared to your competitors’ sites.
Consider purchasing an SEO Score Card for both you and your key competitor. By knowing what the competition is doing right – and what they’re doing wrong – you can make smarter decisions as to what you need to focus on.
An SEO Report Card™ or SEO audit is Step 1 in a successful Search Engine Optimization campaign.
You get not only the report card, but also written conclusions and specific recommendations. You’ll know not only where you need to make improvements, but specifically HOW to make those improvements and what you should tackle first.
The SEO Report Card™ will answer such questions as:
- Why do you rank well in Google, but not so well in Yahoo?
- What problems need your immediate attention?
- Which matters ought to be part of your ongoing refinements?
- Which problems can you fix with some easy changes?
- How do you make those changes?
- Which matters require more work and planning?
- How should you implement your long-term improvements?
Comes with a complete action plan – a detailed roadmap to improving your search engine rankings.
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