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TRUSTe - Make Privacy Your Choice

TRUSTe Management

Fran Maier
Executive Director and President

Fran Maier is the Executive Director and President of TRUSTe, the leading brand in online privacy.  Fran brings 15+ years of experience building consumer brands and enhancing consumer trust. She is known for her expertise in online privacy, online marketing best practices, and marketing to women.  As a co-founder of Match.com she established credibility, safety and trust in online dating, making Match.com the favorite dating site for single women. In executive marketing roles at Women.com and Kmart’s BlueLight.com subsidiary Fran has both established new start-up online brands and brought blue-chip offline brands onto the Internet.

Since Fran joined TRUSTe in 2001, the independent, non-profit has evolved to expand consumer choice from Web sites to email and now, downloadable software. Under Maier’s leadership TRUSTe launched new trust services for businesses starting with the development of the Sender Score Certified Program, formerly called the Bonded Sender Program, which is widely viewed as the leading legitimate sender program on the market. TRUSTe’s latest network reputation service is the Trusted Download Program, which promotes ethical behavior by adware and other software companies by publishing a “whitelist” of certified applications. It is the first adware standards program backed by industry leaders Yahoo! Search Marketing, CNET's Download.com, CA, AOL, and Verizon.

During that time TRUSTe has strengthened its monitoring and dispute resolution platforms while growing in influence and certifying more than 2,000 websites. Fran speaks widely on the issues of privacy, security, and trust, has appeared before the Federal Trade Commission and the US Department of Commerce, and has testified before the United States House of Representative’s Subcommittee on Commerce, Trade, and Consumer Protection.

Fran holds a BA and MBA from Stanford University.  She lives in Alameda, CA with her husband and two sons.

Martha Landesberg
Director of Policy and Counsel

Martha Landesberg is TRUSTe’s Director of Policy and Counsel. She has been on the TRUSTe staff since April 2003. Prior to joining TRUSTe, Martha was Of Counsel to the law firm of Dorsey and Whitney, LLP, where she advised multi-national clients on U.S. and international data protection issues and assisted them as they developed corporate privacy policies. She was a Senior Attorney in the Federal Trade Commission’s Division of Financial Practices for six years, during which she led the staff team that conducted the Commission’s 1998 and 2000 surveys of commercial Web sites’ information practices, and was a leader of the team that drafted the Commission’s Children’s Online Privacy Protection Rule issued under the Children’s Online Privacy Protection Act of 1998. Martha holds a B.A. from Yale University, a Master’s Degree in Education from Stanford University, and a J.D. from the University of Cincinnati College of Law.

Michelle Hines
Director of Sales

Carolyn Hodge
Director of Marketing

John McNamara
Director of Client Operations

As Director of Operations and Compliance, John McNamara manages TRUSTe’s day-to-day operations, including certification for all of the TRUSTe programs, consumer dispute resolution, trademark enforcement and sealholder compliance with TRUSTe program requirements. Since joining TRUSTe in 2003, John has increased the transparency and objectivity of TRUSTe’s privacy auditing functions. John also developed a number of compliance tools to rate severity and frequency of consumer disputes against TRUSTe member sites. Prior to TRUSTe, John was the Director of Consulting for Vintara, focusing on ISO and Six Sigma consulting.

Colin O’Malley
Director of Product Development

Colin O’Malley and his team manage a portfolio of privacy practice accreditation products. In November 2005, Colin’s team launched the Trusted Download Program. The program directs software distribution opportunities and growing internet advertising dollars to those ad-supported programs and affiliate networks that respect consumer choice. Colin launched TRUSTe's first major effort to expand its trust services into email with the Sender Score Certified Program, formerly called the Bonded Sender Program. Prior to TRUSTe, Colin was the Manager of Product Development at NetCreations, a permission email marketing firm that pioneered commercial applications of the double opt-in process. He is a graduate of Vanderbilt University.

Joan Pashon
Chief of Finance and Administration

John P. Tomaszewski
Vice President of Policy and Compliance

TRUSTe’s Vice President of Policy and Compliance John Tomaszewski ensures that the organization’s programs are built on a strong legal framework. He makes certain that enforcement and compliance efforts are thorough, transparent and defensible. Prior to joining TRUSTe, John served as Chief Privacy Officer of CheckFree Corporation and provided trust model consulting through his private practice. He frequently lectures on Public Key Infrastructure (PKI) and secure e-commerce. John graduated from St. Mary’s University School of Law in San Antonio, Texas, where he held the position of Solicitations Editor of the Law Journal. He completed his undergraduate work at the University of Texas, Austin. 




 

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