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TRUSTe - Make Privacy Your Choice

TRUSTe Fact Sheet

Organization

Founded: 1997
Founders: Electronic Frontier Foundation (EFF), Commerce.Net
Seal Revenue: $3,100,000 (as of 12/31/04)
Sponsors: AOL, Intuit, MAXAMINE, and Microsoft
Executive Director: Fran Maier
Status: Nonprofit 501(c)(6)
Management
Board of Directors

Sealholders

Participating Web Sites: 2,598 (as of 9/01/06)
Email Privacy Seal websites: 46
Children's Seal websites: 30
EU Safe Harbor Seal websites: 386
eHealth Seal websites: 15
Countries Displaying Seals: 21

Monitoring

Watchfire Scans Performed: 592 *
Types of Violations:

Improper privacy statement (uncertified or improper use of TRUSTe name): 14
Improper "Click to Verify" seal implementation (does not verify or not on privacy statement): 106
Lack of Watchdog information: 44
Undisclosed cookie usage: 12
Personally Identifiable Information (PII) collection without a privacy statement link: 23
Lack of privacy statement link on homepage: 2
Improper final seal usage: 11
Lack of contact information: 1

Total Failed and Probation Scan: 294

For more information on monitoring, please visit our monitoring page.

Compliance

Number of Watchdogs: 2613
Types of Complaints Breakdown:

Unable to unsubscribe: 385
Felt PII was shared improperly: 96
Needed to change PII: 51
Wanted account closed and/or PII deleted: 459
Children's information (under 13): 15
Network Advertising Initiative (NAI) - Opt-out cookie: 265
Spyware/software: 154
Unwanted or excessive email: 38
Email sent w/out permission: 18
Phishing: 42
Inaccurate disclosure in privacy statement: 18
Inaccurate disclosure at point of collection: 3
Unable to contact licensee: 10
Unauthorized profile with my information: 99
Transactional/monetary/billing: 181
Account access/creation -- password issue: 35
Public abuse: 64
Undefined: 228
Other privacy concerns: 134

Number of Escalated Investigations: 0
Number of Companies Terminated: 1
Number of Trademark Violations Enforced: 3018

For more information on the Watchdog process, please visit the Watchdog page.

*All statistics FY 2005 unless otherwise noted.




 

Sponsor: Microsoft Corporation
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