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Summit 2006 | Agenda | Speakers | Underwriters | Hotel & Logistics

SUMMIT 2006

Summit II - Wed April 19, 2006
Authentication & Reputation - Building Online Confidence

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Authentication Summit II, was a full day conference attended by over 500 marketers, IT Professionals and business decisions makers who are looking to reduce spam from hitting their networks, improve deliverability and confidence in email, protect users from phishing exploits and protect their domains and brands from online exploits.  With user confidence being tarnished by spam, phishing and ID theft, this event provides an opportunity to help insure the viability of the internet and secure messaging.

Attendees learned the latest advances in email authentication including the Sender ID Framework (SIDF) and DomainKeys Identified Mail, (DKIM) and the importance to authenticate both inbound and outbound email. The Summit focused on real life results and prescriptive information, including customer deployment data and case studies. 

Who Should Attend?
Marketing and IT executives and mangers responsible for their brand, infrastructure, business continuity, and maintaining a competitive advantage.  Key call to action and prescriptive advice for all business segments including BTC, BTB,  healthcare, retail and financial services organizations.
  • Chief Technology & Security Officers
  • VP brand and eCommerce & Marketing
  • E-mail and DNS Administrators
  • E-mail Marketing Executives & Service Providers
  • Systems Architects
  • Product Marketing Managers
  • Technology Analysts
  • Ecommerce Marketing Executives
  •  Network Security Managers
  • Customer Relationship Managers
  • Webmasters
  • VP of Marketing and Sales


 

General Sessions*:

  • Keynote - Establishing Trust to realize the full potential of computing and messaging in an interconnected world
  • Email & Internet Identity Crisis - What are we solving and the risks of indecision?
  • Evolution & Future of Electronic Messaging and Communications - Thinking Outside of Today's Inbox
  • Impact to consumer trust and confidence; how authentication is defending against phishing - EBay and others!
  • State of the State of Email Authentication - Scorecard and view of the Fortune 500, ecommerce and Financial Services Industries
  • What it takes to authenticate inbound and outbound mail - Lessons Learned, Case Study from Bank of America & Dell Computers
  • Impact to email deliverability and false positives - Case Studies from Bell Canada & MSN
  • Trying Reputation to Authentication - Great You have A Drivers License but What is Your Driving Record?

Breakout Intensive Sessions*:

  • Deep Dive into DKIM and Sender ID - How combined they are better than alone.  Use case scenarios, fringe cases and lessons learned.

  • Integrating email authentication Inbound - How does it fit within a layered Enterprise Architecture?
  • Beyond Authentication
  • Self Protection, Prevention & Compliance - What a domain holder can do to protect and prevent their domain from being compromised and what they should do when they have been compromised - Case Study
  • Authentication Lessons Learned -  What email marketers must do and how can they best work with their IT departments?
  • Email Deliverability Best Practices - The 360 Degree View
  • Emerging Accreditation & Reputation Solutions - Industry Update & Roundtable

Solution Showcase
Attendees had the opportunity to meet with executives and  technical architects from over two-dozen companies, demonstrating the latest technologies and services enhancing online safety, secure email, and emarketing strategies.  Breakfast, lunch, breaks and the evening reception were integrated with the Showcase located in the Continental Ballroom, maximizing networking opportunities for attendees.











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