|
Day 1 - Wednesday, April 18 - General Sessions |
|
Time* |
Session |
Speaker (s) |
| 7:30 |
Breakfast, Registration and Solution Demos - Constitution
Ballroom |
9:00
|
Welcome &
Overview of Summit - Evolving Battlefield
Overview of Summit objectives and Internet battlefield; role of technology,
education industry collaboration and legislation and enforcement. |
Craig Spiezle
Executive Director AOTA,
Director, Online Safety, Microsoft |
9:30
|
Keynote
The Vibrant Online Economy - Enhancing Productivity, Commerce and
Employability while Protecting Users and Businesses from Online Criminals*
|
Martha Coakley
Attorney General
State of
Massachusetts |
|
10:10 |
Keynote -
Establishing Trust to realize the full potential in an
interconnected world - Who is winning the battle?
This
session will review the evolution of online threats and the
impact to trustworthy computing, balancing the need for user
privacy. |
Scott Charney
Corporate VP,
Microsoft
Corporation |
|
10:50-11:15 |
Break and Solution Demos - Constitution Ballroom |
|
11:15-12:00 |
The Growing
Internet Economy vs. the
Online Identity Crisis
This session will provide an update on the online economy,
email marketing channel and email authentication score card.
Topics will include an overview on the business value of email
authentication and an overview of online threats and their
reliance on domain information. The latest adoption
scorecard will be shared with a summary on the combined
effectiveness to authentication and reputation systems. |
Rebecca Lieb
Executive editor - ClickZ Network
Pat Peterson
VP Technology, IronPort Systems |
|
12:00-1:30 |
Lunch, Networking & Solution Showcase - Constitution Ballroom |
|
Day 1 - Wed April 18 - Afternoon Breakouts |
1:30-2:20
#201 |
Sender ID
Framework (SIDF) Implementation Update
What is the business value for senders and receiving networks.
This session will provide a technical overview and discussion on
the PRA check as a mechanism to help detect spam, phishing and
other email exploits. Deployment lessons learned will be shared reflecting real-world
deployment by over 7 million domains now exceeding over 40% of
all legitimate e-mail sent worldwide. |
Harry Katz
Program Manager and Co-Author of SIDF
Microsoft Corporation |
1:30-2:20
#202 |
Privacy Principles for
Authentication and Identity Systems
Session will provide an overview of existing and emerging
privacy issues facing designers, implementers and compliance
analysts of identity and authentication systems.
|
Ari Schwartz
Deputy Director
Center for Democracy & Technology |
2:30-3:20
#301 |
DomainKeys Identified Email (DKIM)
Update
The session will provide an update on the status of DKIM
standardization in the IETF and products and other
implementations that are available to domains wishing to deploy
DKIM. Attendees will learn principles of DKIM operation, and
preview next steps for the DKIM effort, including Sender Signing
Policy (SSP). |
Jim Fenton
Distinguished Engineer, Cisco Systems
Jon Callas
CTO, PGP Corporation
|
2:30-3:20
#302 |
Through the Looking Glass -
Authentication Update from the Marketing POV
What is the business value of e-mail authentication? A key
session for any direct marketer looking to increase their open,
click through and conversion. As spammers have evolved and
become more sophisticated, legitimate e-mailers are increasingly
being challenges to make it into the inbox. Learn now
authenticated email is becoming a competitive advantage |
Fran Maier -
Moderator
Executive Director and President, TRUSTe
Josh Baer,
CTO Datran Media
Jeanniey Mullen
Partner, Sr. Director OgilvyOne Worldwide |
|
3:20 |
Wednesday Afternoon Break - Solutions Demos |
3:50-4:40
#401 |
Evolving Threat Research Review - Image Base Spam & More!
Spammers continue to evolve raising the stakes in anti-spam
battlefield. Moving from chaff and spoofing, image based spam exploits
are designed to defeat traditional signatures and
approaches. Attendees will learn of these evolving tactics
including image randomization and image manipulation tools and
the importance of authentication and reputation and other
evolving counter-measures. |
David Dagon, J.D, Ph.D.
Candidate
George Institute of Technology
Ken Schneider
VP Fellow, Symantec Corporation
Phyllis A. Schneck, Ph.D.
Vice President, Research Integration
Secure Computing |
3:50-4:40
#402 |
The Underground Economy
An insider's view of how online criminals work and the impact to
your infrastructure and user's to trust and
confidence. What can you do to protect your network and
how can you help law enforcement. |
Rob Thomas
CEO, Team Cymru Inc |
3:50-4:40
#403 |
Email Delivery Best Practices for Marketers and List
Owners
Authentication is fundamental - but what else do
marketers need to do to in order to optimize
deliverability? The DMA's Interactive Marketing Advisory Board and its Email
Marketing Council have been at the forefront of these
issues. In this session, get practical
recommendations related to authentication and reputation,
hygiene and suppression, consumer education, dispute resolution,
and dozens more essential practices. Learn how to ensure
the delivery of legitimate email and help relieve the burden of
spam imposed by unwanted commercial email! |
Ramesh Ratan
EVP & Chief Operating Officer, DMA
Michael Della Penna
Chief Marketing Officer, Epsilon
|
4:50-5:30
#501 |
ecommerce and Online Banking
Fraud
Issues, Challenges & Solutions
As some of most targeted sites for phishing exploits and
spammer's "pump and dump" stock manipulation schemes, the
banking and ecommerce sectors have seen it all. These
session will provide an overview of the holistic approach being
taken worldwide and share best practices. |
Lynda Talgo
Director, eBay's Trust & Safety Group
Victor Talamo
VP & Director Risk Management JPMorganChase
Marcelo Camara
Banco Bradesco
Febraban - Brazilian Banking Organization |
4:50-5:30
#502 |
Business Class Email - Assuring it is compliant &
confidential
Email is the most critical enterprise messaging application.
Beyond communication, it has become a record of corporate
transactions and intellectual property. Organizations face the
challenge of compliance requirements while ensuring that both
inbound and outbound email is free of inappropriate content.
Session will discuss regulations, the risk of confidential data
loss, and the monetary impact of intellectual property
disclosures and impact to IT staff and resources. |
Trevor Hughes
Executive Director, ESPC & IAPP
Ross Fubini
Sr. Director, Engineering
Symantec Corporation |
4:50-5:30
#503 |
Demystifying Default Image Suppression - Impact to trust
The majority of e-mail users are now encountering image suppression. Learn why leading ISPs believe this
is necessary to protect consumers from emerging threats,
and gain insights into new research, including how
often consumers activate images and the impact of image
suppression on campaign performance metrics. Find out how to
optimize the deliverability of e-mail marketing as image suppression becomes an
increasingly ubiquitous. |
Michael Della Penna
Chief Marketing Officer,
Epsilon
Charles Stiles, Postmaster AOL |
|
5:30-7:00 |
Evening Reception, Solution Demos & Prize Drawings - Constitution Ballroom
AOTA Online Safety Leadership Awards |