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Summit 2007 | Agenda | Speakers | Underwriters | Hotel & Logistics I Registration

AUTHENTICATION AND ONLINE TRUST SUMMIT 2007
Authentication, Identity & Reputation - Building Online Trust


AGENDA*

DAY 1 - Wed April 18  |   DAY 2 - Thursday April 19  Revised 3/2/07. 

Day 1 - Wednesday, April 18 - General Sessions

Time*

Session

Speaker (s)

7:30

Breakfast, Registration and Solution Demos - Constitution Ballroom

9:00

Welcome & Overview of Summit - Evolving Battlefield
Overview of Summit objectives and Internet battlefield; role of technology, education industry collaboration and legislation and enforcement.

Craig Spiezle
Executive Director AOTA,
Director, Online Safety, Microsoft
9:30

Keynote
The Vibrant Online Economy
- Enhancing Productivity, Commerce and Employability while Protecting Users and Businesses from Online Criminals*

Martha Coakley
Attorney General
State of Massachusetts
10:10

Keynote - Establishing Trust to realize the full potential in an interconnected world - Who is winning the battle? 
This session will review the evolution of online threats and the impact to trustworthy computing, balancing the need for user privacy.

Scott Charney
Corporate VP, Microsoft Corporation
10:50-11:15 Break and Solution Demos - Constitution Ballroom
11:15-12:00

The Growing Internet Economy vs. the Online Identity Crisis
This session will provide an update on the online economy, email marketing channel and email authentication score card.  Topics will include an overview on the business value of email authentication and an overview of online threats and their reliance on domain information.  The latest adoption scorecard will be shared with a summary on the combined effectiveness to authentication and reputation systems.

Rebecca Lieb
Executive editor - ClickZ Network
 
Pat Peterson
VP Technology, IronPort Systems
12:00-1:30 Lunch, Networking & Solution Showcase - Constitution Ballroom

Day 1 - Wed April 18 - Afternoon Breakouts

1:30-2:20
#201

Sender ID Framework (SIDF) Implementation Update
What is the business value for senders and receiving networks.  This session will provide a technical overview and discussion on the PRA check as a mechanism to help detect spam, phishing and other email exploits. Deployment lessons learned will be shared reflecting real-world deployment by over 7 million domains now exceeding over 40% of all legitimate e-mail sent worldwide. 

Harry Katz
Program Manager and Co-Author of SIDF
Microsoft Corporation
1:30-2:20
#202

Privacy Principles for Authentication and Identity Systems
Session will provide an overview of existing and emerging privacy issues facing designers, implementers and compliance analysts of identity and authentication systems.

Ari Schwartz
Deputy Director
Center for Democracy & Technology
2:30-3:20
#301

DomainKeys Identified Email (DKIM) Update
The session will provide an update on the status of DKIM standardization in the IETF and products and other implementations that are available to domains wishing to deploy DKIM.  Attendees will learn principles of DKIM operation, and preview next steps for the DKIM effort, including Sender Signing Policy (SSP).

Jim Fenton
Distinguished Engineer, Cisco Systems

Jon Callas
CTO, PGP Corporation
2:30-3:20
#302

Through the Looking Glass - Authentication Update from the Marketing POV What is the business value of e-mail authentication? A key session for any direct marketer looking to increase their open, click through and conversion.  As spammers have evolved and become more sophisticated, legitimate e-mailers are increasingly being challenges to make it into the inbox.  Learn now authenticated email is becoming a competitive advantage

Fran Maier - Moderator
Executive Director and President, TRUSTe

Josh Baer, CTO Datran Media

Jeanniey Mullen
Partner, Sr. Director OgilvyOne Worldwide
3:20 Wednesday Afternoon Break - Solutions Demos
3:50-4:40
#401
Evolving Threat Research Review - Image Base Spam & More!
Spammers continue to evolve raising the stakes in anti-spam battlefield. Moving from chaff and spoofing, image based spam exploits are designed to defeat traditional signatures and approaches.  Attendees will learn of these evolving tactics including image randomization and image manipulation tools and the importance of authentication and reputation and other evolving counter-measures.
David Dagon, J.D, Ph.D. Candidate
George Institute of Technology

Ken Schneider
VP Fellow, Symantec Corporation

Phyllis A. Schneck, Ph.D.
Vice President, Research Integration
Secure Computing
3:50-4:40
#402

The Underground Economy
An insider's view of how online criminals work and the impact to your infrastructure and user's to trust and confidence.  What can you do to protect your network and how can you help law enforcement.

Rob Thomas
CEO, Team Cymru Inc
3:50-4:40
#403
Email Delivery Best Practices for Marketers and List Owners
Authentication is fundamental - but what else do marketers need to do to in order to optimize deliverability?  The DMA's Interactive Marketing Advisory Board and its Email Marketing Council have been at the forefront of these issues.  In this session, get practical recommendations related to authentication and reputation, hygiene and suppression, consumer education, dispute resolution, and dozens more essential practices.  Learn how to ensure the delivery of legitimate email and help relieve the burden of spam imposed by unwanted commercial email!
Ramesh Ratan
EVP & Chief Operating Officer, DMA

Michael Della Penna
Chief Marketing Officer, Epsilon
4:50-5:30
#501

ecommerce and Online Banking Fraud
Issues, Challenges & Solutions
As some of most targeted sites for phishing exploits and spammer's "pump and dump" stock manipulation schemes, the banking and ecommerce sectors have seen it all.  These session will provide an overview of the holistic approach being taken worldwide and share best practices.

Lynda Talgo
Director, eBay's Trust & Safety Group

Victor Talamo
VP & Director Risk Management JPMorganChase

Marcelo Camara
Banco Bradesco
Febraban - Brazilian Banking Organization
4:50-5:30
#502
Business Class Email - Assuring it is compliant & confidential
Email is the most critical enterprise messaging application.  Beyond communication, it has become a record of corporate transactions and intellectual property.  Organizations face the challenge of compliance requirements while ensuring that both inbound and outbound email is free of inappropriate content.  Session will discuss regulations, the risk of confidential data loss, and the monetary impact of intellectual property disclosures and impact to IT staff and resources. 
Trevor Hughes
Executive Director, ESPC & IAPP

Ross Fubini
Sr. Director, Engineering
Symantec Corporation
4:50-5:30
#503

Demystifying Default Image Suppression - Impact to trust
The majority of e-mail users are now encountering image suppression.  Learn why leading ISPs believe this is necessary to protect consumers from emerging threats, and gain insights into new research, including how often consumers activate images and the impact of image suppression on campaign performance metrics. Find out how to optimize the deliverability of e-mail marketing as image suppression becomes an increasingly ubiquitous.

Michael Della Penna
Chief Marketing Officer, Epsilon

Charles Stiles, Postmaster AOL
5:30-7:00

Evening Reception, Solution Demos & Prize Drawings - Constitution Ballroom

AOTA Online Safety Leadership Awards

Day 2 - Thursday, April 19

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*Sessions and speakers subject to change without notice. Speakers and attendees may be video taped for webcasts and related purposes.
** Must be present to win.

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