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Internet Retailer Solution
Everything you Need to Optimize your Online Retail Sales and Grow your List of Leads
As an Internet retailer, your business depends on online
marketing programs to drive targeted traffic to your Web site,
and on efficiently converting that traffic into paying customers
with whom you can build a lasting and relevant relationship. With
online advertising prices rising, increasing competition in the
marketplace, and ever more savvy shoppers, every visit to your site
counts, and the success of converting those visitors to paying
customers is crucial.
Topica’s Online Marketing and Sales Solution was designed with Internet
retailers, like you, in mind. Our sophisticated application that
combines data integration, conversion optimization, and email marketing
tools gives you everything you need to drive and sustain sales growth.
Here’s how our solution can help build your bottom line today:
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Improve Conversion at Every Step
Use Topica’s conversion tracking
technology to solve shopping cart drop-off with reactive
“abandonment” campaigns; create targeted, post-sale, up-sell or
cross-sell email campaigns; and measure the conversion and ROI of
your outbound email marketing programs. Apply these techniques
together and you now have an end-to-end “conversion engine.”
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Integrate and Understand your Data
Topica’s hosted application
(ASP) is built around a flexible database, one place where you
can integrate, analyze and understand the data essential to your
business. This may include prospect or customer data you already
have, transactional data you collect from your shopping cart, or
other behavioral data such as opens and clicks to your email
campaigns.
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Segment your Data and Optimize your Programs
Use the data and
intelligence you’ve gathered to analyze the success of your
programs, and then segment your data to create tightly targeted
follow-up campaigns presenting relevant offers to customers or
leads with demonstrated interests. This again makes your offers
more attractive and boosts conversion success. You can also use
your learnings to fix any revealed problems in your shopping
cart, compare the success of your PBA programs, and more.
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Case Studies
Topica’s solution is already helping Internet retailers like you get better returns from their current online programs, and
develop new programs they didn’t think possible or affordable.
See our Internet retailer case studies below, or contact us today
to see how we can help your business grow.
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Topica makes it easy for our worldwide offices
to more efficiently and effectively communicate
with their clients and prospects on their own.
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James Taylor
Web Designer
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