SEO Results: Supermodel Scouts
The Opportunity
The posh online model scouting service Supermodel Scouts approached VKI for help. The company had just opened its doors and, as yet, had no website at all. What they did have were some very ambitious goals. First target audience: modeling agency worldwide.
The most challenging of these was to become the largest online scouting service on the Internet, and hence, in the world. This meant that their campaign would take every online marketing strategy available - that it would be the biggest campaign possible.
The second target audience was men and women who desired to become a model. That meant the company had to be seen as the most reputable and effective place to be scouted by top agencies.
We knew from the beginning that this was going to be one of the largest marketing campaigns ever seen on the Internet. We also knew that it would require intense research and a sophisticated marketing plan to bring this new company to life and accomplish their goals.
The Solution
To meet the objectives of Supermodel Scouts, we designed an Internet marketing strategy encompassing print ad buys, search engine optimization, and both offline and online direct marketing.
By focusing on these three essential elements, we were able to cover an inclusive range of online marketing, backed by the some of the most effective strategies in offline marketing.
We set the campaign in motion by creating a list of target model agencies to receive our direct mail promotion and coupled this with a large-scale telemarketing campaign.
We complimented this offline campaign with powerful online marketing promotions that included search engine optimization, strategic online advertising in related high-value websites, Internet banner advertisements and Internet skyscraper advertising in online publications. This activity was also supported by email marketing.
The Return
The campaign we delivered to Supermodel Scouts was a tremendous success. In the first 18 months alone, we generated over 100,000 members for the site and connected with over 225 of the world's top modeling agencies in the same amount of time - an extraordinary response.
With the large scale SEO campaign they opted for, we were able to quickly place supermodelscouts.com among the top ten rankings in major search engines for their specific keywords; modeling agencies, modeling and models. View client Google rankings >
The results from our efforts exceeded all expectations of Supermodel Scouts. The return on their investment has now exceeded 600% and continues to grow to this day.
By choosing VKI, Supermodel Scouts have achieved a miraculous increase in their brand awareness and, indeed, have become the number one online scouting service on the Internet, and in the world.
Due to the staggering achievements of this campaign, Supermodel Scouts remains one of VKI most loyal clients, with ongoing services that provide them with greater results by the day.
Our continued support to this client includes permanent SEO maintenance, lead generation building and general marketing management. To this day, we are building new revenue streams for Supermodel Scouts and expanding old ones to increase future lead generation.
