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I’m afraid you’ve heard the truth too many times already. "Content, content and more content” is what you need to get traffic to your site. But, of course, it’s not just any content. First of all, it has to be valuable content. Not just “yack-yack”. Who’s really going to come back for more of that? Secondly, the content should apply to whatever you sell or offer.
Here’s three quick tips on using content for your home business...
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Like it or not, the search engine optimization (SEO) strategies implemented by your webmaster may impact more than your companys keyword rankings. Black Hat SEO, as unethical search engine optimization practices are generally called, can have negative consequences for your companys public image as well.
A relatively recent case in point would be the doorway pages utilized by automaker BMW. Google penalized the BMW site for using doorway pages, which trick search engines by showing them different content than what is presented to users. BMW got a lot of free publicity out of the deal, but probably not of the type they were hoping for. BMW quickly removed the doorway pages from their site, and more than likely, someone behind the scenes got their hand slapped too....
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No Strategy. No Success.
Whether you’re planning the launch of your first site, or wondering why your site counter is actually moving backward, stop. You need a strategy to promote your site to search engines and to visitors. A plan of action based on five key factors, all of which should be weighed carefully before you take another step. Here are the five, most important considerations in the development of any search engine promotion....
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