The game has changed

The Web, and Search, is Evolving

Search engine results are starting to be shaped by the searcher's frame of mind, their location and their search history. Are you ready to embrace this new paradigm?

A pioneer in consumer-generated media and web development since 1995, Netconcepts is now one of the leading voices for search engine ready e-commerce.

Free Stuff

This site offers an extensive library chock full of practical, how-to advice. Peruse our over 70 bylined articles. Download PDFs, Powerpoints, podcasts, and archived webinars. Read the always insightful blog of our founder/president, as well as the group blog Natural Search Blog to which we contribute. Or, simply start with this sampling of goodies below:

White paper

Encompassing 1.2 million unbranded natural search visits measured across 25 well-branded merchant client websites against a collective 5,000,000 pages, The Netconcepts' study "Chasing the Long Tail of Natural Search: How to Capture the Unbranded Keyword" reveals a compelling truth: the unbranded search opportunity is 85 times richer than branded search. Download white paper now »

eBook

Do you search on Google every day? Did you know, if you were to master Google's powerful search refinement operators and lesser-known features, over a year's time you could save days scouring over irrelevant results. And you would strengthen your SEO expertise in the process. "Using Google as a Research Tool" will show you how to find anything quickly and with laser-like accuracy. Read more about the eBook. Download eBook now »

Screencast

Learn how to use the SEO-Links tool to gauge how successful and how SEO-savvy a particular link advertiser is. In all of about 4 minutes, Netconcepts' president Stephan Spencer shows you how to install and use it to evaluate text link ads. Read more about the screencast. Watch the screencast now »

Podcast

Blogging is not just a passing fad. It's here to stay. In this 90-minute teleseminar, our founder Stephan Spencer tapped into the wisdom of eight thought leaders, including Seth Godin, Robert Scoble, and Doc Searls to discuss such key issues as making a business case for blogging, managing upper management's expectations, dos and don'ts, blogging heroes and mentors, and the blogosphere's future. Read more about the teleconference Listen to the podcast now »

Webinar

"Natural (Organic) Search Engine Optimization: Hard Facts, Real Lessons, Insider Secrets" presented by our own Stephan Spencer, along with our client REI's VP of Multichannel/Online. With over 70% of search result clickthroughs going to the natural search results pages, gaining SEO mastery is essential. Learn how to estimate missed opportunity cost, sell your SEO initiative to upper management, ensure the spiders index 100% of your site, design your pages to dominate rankings, and avoid getting penalized. Read more about the webinar. Watch the webinar now »

Articles

Links are the currency of the Web, so it is important to have a plan in place to improve the number and quality of the links to your site from the outside. Learn "The Secrets of Building Links and Increasing PageRank" »

Google Sitemaps, a free inclusion service, is a step in the right direction, but there are two quite major problems with their approach. Discover the "Problems With Google Sitemaps" »

Curiously, catalogers and retailers are notably absent from the "blogosphere" — the online blogging world. By lagging behind on this new trend, they're missing a key opportunity to actively participate in the global online conversation that's now happening without them. Read "Blogging for Dollars" »