Founded: 1997
Founders: Electronic Frontier Foundation (EFF), Commerce.Net
Seal Revenue: $4,400,000
Sponsors: AOL, Intuit, MAXAMINE, and Microsoft
Executive Director: Fran Maier
Status: Nonprofit 501(c)(6)
Management
Board of Directors

Participating Web Sites: 2,490 (as of 4/1/07)
Children's Seal websites: 19
EU Safe Harbor Seal websites: 124
Countries Displaying Seals: 56
Fortune 500 Participants: 32

Number of Watchdogs: 3257
Number of Investigations: 2951

Types of Complaints Breakdown:

Unable to unsubscribe: 325
Felt PII was shared improperly: 43
Wanted account closed and/or PII deleted: 320
Children's information (under 13): 5
Network Advertising Initiative (NAI) - Opt-out cookie: 39
Spyware/software: 42
Unwanted or excessive email: 40
Received email spam: 18
Email sent w/out permission: 52
Phishing: 92
Inaccurate disclosure at point of collection: 1
Unable to contact licensee: 23
Unauthorized profile with my information: 27
Transactional/monetary/billing: 426
Account access/creation -- password issue: 635
Public abuse: 143
Illegible/nonsensical/undefined: 425
Data Spill/Data Compromise: 1
Email sent by non-TRUSTe web site: 16
Violated privacy policy: 13
Other privacy concerns: 222

Number of Companies Terminated: 1
Number of Trademark Violations Investigated: 3241