Consumer and Business Advocacy
TRUSTe® is an independent, nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world.

Thought Leadership
Through extensive consumer and Web site research and the support and guidance of many established companies and industry experts, TRUSTe has earned a reputation as the leader in promoting privacy policy disclosure, informed user consent, and consumer education.

Expertise
We were founded by the Electronic Frontier Foundation (EFF) and the CommerceNet Consortium to act as an independent, unbiased trust entity. The TRUSTe privacy program – based on a branded online seal, the TRUSTe "trustmark" – bridges the gap between users' concerns over privacy and Web sites' needs for self-regulated information disclosure standards.

To Build Trust through Privacy