Website
Rankings means Website Traffic
What good is a great website if it can't be found on the Search Engine your
customers use. Website rankings or placement in search results is what brings
traffic to your website. High search engine rankings or placement is a product
of good keyword content, proper meta tags and linking strategies. Sounds simple
but few websites are built with these search engine optimization principles in mind.
Search Engine Rankings and Meta Tags
Meta Tags tell the search engine robots that crawl all the submitted website pages to find what the web page is about, if the keywords that address your
website are not here the robots will not properly identify or rank your website. This will lead to
an invisible website (no traffic). There will be no search engine ranking
or traffic, so all the money spent on your website was not much good.
Website Optimization and Content
The content that is important in optimization and
website rankings is not merely lots of words on the subject. I have seen website pages with 5 to 10 thousand words on a website page subject with terrible content,
many never had the search term or search phrase in the entire website page. The
term content in search engine optimization means, content of the search term or
keyword, not a bunch of pertinent information on the subject. The search engine
robots will crawl the your website pages looking for the search term or keyword that
was entered to see if the web page content (keywords) matches the search term. The
search engine robots will then gather all the search term data from the page and
combine this with meta tag information for a match and add in your linking
power to come up with website rankings. This had
to hit me between the eyes repeatedly, many times I felt I had optimized my
keywords on my website page only to months later find I had done a poor job of it. All I
could do was shake my head in disbelief, I now know to concentrate and check and
recheck keyword content.
Search Engines and Graphics and Photos
Many a great looking web site with great graphics, photos or with flash have
poor website rankings. Just because the web site looks good, doesn't mean the
web site rankings are good. Search engine robots can't read graphics, flash or
photos only text and the text needs the keywords or search terms to be
effective for web site rankings and traffic.
Researching Search Terms and Keywords
When a website is built or optimized each page needs a purpose and related
search terms or key words need to be a traffic generating (terms customers
search on). The page then needs to be built with website optimization
standards with these search terms in mind. Many times we
think a keyword is searched on a lot only to find very few searches on the term
actually occur. So search terms need to be researched and chosen for there
traffic generating qualities.
Know Your Web Site Ranking Competition
Knowing your competition is something that would never be overlooked by any
wining ball team or successful business. However on competition for search terms
and website
rankings little research of competition for search terms is done. Upward
Rankings believes this is a critical step in improving website
rankings. We include this in our Website Rankings & Optimization Services.
Why pay for pay for click Campaigns?
Pay for click campaigns are very popular these days. The only reason for
using these campaigns is your website rankings are not high enough to carry
your needs for traffic. Pay for click campaigns remind me of going to the doctor
for an ailment and having the doctor write prescription to cover up the problem,
it works but you get to pay for the prescription every month and the ailment never gets
any better, usually worse, so you take two pills. Proper Website Rankings & Optimization should eliminate
or greatly reduce the need for these pay for click campaigns. For what you are paying yearly
for pay for click, we can apply website optimization and have your website rankings high on search engines.
Pay for click or Add Words
campaigns are advertising campaigns, you pay for traffic if you stop paying,
traffic goes away, instantly. If you choose to optimized your website instead
what your doing is improving your site infrastructure. Every item upgraded stays
with your website and improvements can last years.
Questions E-Mail Steve |